Frito-Lay (Thailand), the local arm of PepsiCo's snack food operations, is to up its spending on promotions by 50% this year in a bid to capture a greater share of the competitive local market. MD Peter Gutierrez explained that the company will spend up to 400 million baht (US$9.5m) on promotions as it introduces a range of new snacks into a fragmented area already stacked with around 360 different salty snack brands.