THAILAND: Frito-Lay gears up for snacks launch
Frito-Lay (Thailand), the local arm of PepsiCo's snack food operations, is to up its spending on promotions by 50% this year in a bid to capture a greater share of the competitive local market. MD Peter Gutierrez explained that the company will spend up to 400 million baht (US$9.5m) on promotions as it introduces a range of new snacks into a fragmented area already stacked with around 360 different salty snack brands.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Interview: "Disruptive" snack brand Hippeas
- Who will buy Danone's Stonyfield business?
- Column: Why snacking is the new meal
- Unilever buys US condiments maker Sir Kensington's
- Tyson shops Sara Lee bakery, Kettle and Van's
- Dairy dampens Danone in Q1
- Icelandic to sell Saucy Fish Co. owner Seachill
- Nestle organic growth slows but beats expectations