USA: Frito-Lay gets aggressive in Latin American snack sector
Frito Lay entered the Colombian market in 1996 with the purchase of snack food brands Cronch and JackSnacks. After competing aggressively with each other in the Colombian market for nearly four years, Frito-Lay and the Margarita snack companies decided that the best way to take a solid lead in the market was to join forces as one powerful entity. Margarita group companies acquired by Frito-Lay include Productos Alimenticios Margarita, Pasabocas Margarita Antioquia, and Productos La Marquesa S.A.
Frito Lay and the companies it is acquiring are destined to be very strong contenders in Colombia's snack food sector. Frito Lay has extensive international experience and corporate backing, while the Margarita companies control some of Colombia's most popular snack brands. By means of Frito Lay, PepsiCo already dominates the snack food sales in Mexico and Venezuela. The Colombian acquisition highlights Pepsico's steady progress toward achieving its stated goal of being the undisputed leader in the Latin American snack food market.
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