US: Frito-Lay launches nut snacks range
Frito-Lay, PepsiCo's snacks division, has launched Truenorth, a range of "natural nut snacks", in the US.
Unveiling the range, Frito-Lay described Truenorth as a "contemporary line of 100% natural nut snacks offering different snacking experiences for a wide range of occasions".
The range comprises three different kinds of snacks: nut clusters, nut crisps and nut crunches.
"While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring," said Regan Ebert, vice president, general manager, Frito-Lay North America. "TrueNorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, which is reminiscent of a cracker."
TrueNorth Nut Clusters, which are clusters of roasted nuts, come in three varieties: roasted peanuts, toasted almonds or a pecan-almond-peanut mix.
TrueNorth Nut Crisps are crisps made from either roasted peanuts, toasted almonds or pistachios, along with other 100% natural ingredients, that are baked together to create a crispy cracker-like texture. TrueNorth Nut Crunches are oven-baked nut snacks which have an outer crunchy coating. Honey wheat peanut and toasted sesame peanut variants are available.
Frito-Lay is rolling out the range nationwide during the second quarter of 2008. The launch is being supported by a fully-integrated marketing campaign including print and TV advertising, sampling and free standing inserts, Frito-Lay added.
As the economic downturn bites, the importance for food manufacturers investing in reducing their impact on the environment and embracing the sustainability agenda is, in some quarters, being called i...
Even in the current tumultuous conditions in the stock markets, the slump in PepsiCo's share price earlier this week in the wake of a disappointing set of results caused a stir among indutsry watchers...
New rules on advertising of unhealthy foods during children's programmes in the UK will not make a big difference, despite a 34% drop in viewing figures, the British Heart Foundation has claimed....
Wrigley has expanded its Extra confectionery range in the UK....
Food manufacturers have been accused of making misleading claims about the nutritional content of foods aimed at children that are high in fat, salt and sugar....
Frozen food company Birds Eye is joining forces with UK retailers to offer a 'value' campaign in the new year....
One-third of chief marketing officers (CMOs) at leading US retailers said that their marketing and advertising budgets have been reduced this season, according to new research....
United Biscuits (UBUK) has revamped its McCoy's crisps range with the addition of a new flavour....
- It won't just be Unilever to push for Brexit hikes
- Price an underlying tension across European FMCG
- Interview: UK trade body on Brexit's policy impact
- Danone's Q3 sales - what the analysts say
- Interview: UK trade body on the impact of Brexit
- Nestle lowers outlook on "softer environment"
- PepsiCo sets 2025 nutrition, sustainability goals
- China "transition" drags on Danone Q3
- UK announces "action plan" to drive food exports
- CP Foods invests in UK foodservice firm Foodfellas
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Omega-3 in Food and Beverage:Time for a Reboot?
- Global Food Packaging: Innovating for Greater Convenience and Quality Image
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Packaged Food: Quarterly Statement Q3 2016