PepsiCo-owned snackfoods group Frito-Lay has launched a new range of fruit and vegetable snack under the brand name Flat Earth.
According to Frito-Lay, every one ounce serving of the new Flat Earth chips contains a 1/2 serving of fruits or vegetables.
Flat Earth crisps are being launched nationwide. The range comprises six flavours: Farmland Cheddar; Garlic & Herb Field; Tangy Tomato Ranch; Wild Berry Patch; Apple Cinnamon Grove; and Peach Mango Paradise. They will retail for US$2.99 for a 6oz pack.
The launch is to be supported by a fully integrated marketing campaign, Frito-Lay said, including print and online media, and sampling activity.
"Flat Earth is an innovative snack product that builds on and expands Frito-Lay's health and wellness portfolio," said Joe Ennen, vice president of innovation at Frito-Lay North America. "Today's consumer demand for healthier options was our call to action to develop the unique brand of Flat Earth baked snacks."