US: Frito-Lay rolls out Flat Earth healthier chips
PepsiCo-owned snackfoods group Frito-Lay has launched a new range of fruit and vegetable snack under the brand name Flat Earth.
According to Frito-Lay, every one ounce serving of the new Flat Earth chips contains a 1/2 serving of fruits or vegetables.
Flat Earth crisps are being launched nationwide. The range comprises six flavours: Farmland Cheddar; Garlic & Herb Field; Tangy Tomato Ranch; Wild Berry Patch; Apple Cinnamon Grove; and Peach Mango Paradise. They will retail for US$2.99 for a 6oz pack.
The launch is to be supported by a fully integrated marketing campaign, Frito-Lay said, including print and online media, and sampling activity.
"Flat Earth is an innovative snack product that builds on and expands Frito-Lay's health and wellness portfolio," said Joe Ennen, vice president of innovation at Frito-Lay North America. "Today's consumer demand for healthier options was our call to action to develop the unique brand of Flat Earth baked snacks."
A self-regulatory initiative by 11 food and beverage companies launched in the US last week has received a mixed response from campaigners. While the initiative can potentially make a valuable contrib...
It has been quite a week for French food giant Groupe Danone. An offer for Dutch nutrition group Royal Numico came just days after it agreed to sell its biscuits and cereals business to Kraft. In betw...
Everything about the Chinese market is characterised by size and scale. Our reporter on the spot, Dominique Patton, gives a round-up of some of the impressive numbers that were cited by speakers at th...
UK-based snack food group Walkers has created a key marketing role to push its "healthier" products....
PepsiCo has today (24 July) posted rising first-half sales and earnings thanks to "broad based" across its business....
Nestlé has dismissed reports of merger talks with food and beverage giant PepsiCo as "speculation". Nestlé, the world's largest food company, was reacting this morning (19 July) after a report in the ...
A leading US politician has questioned whether food companies will voluntarily combat the issue of rising child obesity in the country....
UK supermarket group Sainsbury's has named trading director Mike Coupe as an executive director....
- Danone's Q1: four things to learn
- Nestle Q1 update: four things to learn
- Who will buy Danone's Stonyfield business?
- Column: Why snacking is the new meal
- Interview: KP Snacks on growth strategy
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- PepsiCo affirms full-year target as Q1 hits mark
- Tyson to buy burger-to-entree firm AdvancePierre
- TreeHouse Foods sells soup, baby food units