INDIA: Frito-Lay swallows rivals in India
Frito-Lay , the snack division of US soft drinks group Pepsi , has bought its only serious rival in the Indian potato chip market, Uncle Chipps . The acquired brand belongs to Uncle Chipps Co. Ltd , based near Delhi. Frito Lay is also buying some machinery from the company.Neither side disclosed the price. Brands not past the hump in the product life cycle have been sold in the near past at approximately the annual sale value, which, in this case, is around US$9m. Amrit Agro, owners of Uncle Chipps. will continue manufacturing the product on contract for Pepsi at their existing facility at Silvassa, a sales tax haven 100 miles north of Bombay. Amrit Agro will continue operating in its other product categories.The snack foods business in India is huge and growing fast. In the packaged snacks business, estimated at about US$600m, packaged potato chips account for about US$44m. This market is dominated by Frito-Lay, Uncle Chipps,
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- CAGNY analysis: Danone's growth strategy
- How General Mills plans to grow - CAGNY
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- Interview: A2 Milk Co. chair firm's rapid rise
- Unilever launches operational review
- Unilever 'giving serious thought to split'
- Nestle launches global sugar target
- Bonduelle to buy US produce group Ready Pac Foods
- ABF sees further grocery revival