WORLD: From green tea cereal to banana mayonnaise - new product innovations
Collagen soup, banana mayonnaise and green tea cereal are some of the food products of the future, according to the latest research from GNPD's Innovations Club at Mintel.
Green tea cereal could become a popular breakfast food. The bold green colour of the flakes and the very strong tea taste will leave you in no doubt as to the key flavouring, according to Mintel. Nissin Cisco's Green Tea Cereal is currently available in Japan. This rice-based cereal contains green tea powder, green tea extract, and gyokuro tea and provides one-third of the requirement of vitamins A, B1, B2, C, and niacin.
"Green tea is known for its antioxidant health benefits, and is widely drunk both hot and cold around the world. Although we do see green tea appearing in some other forms, it is not often that we see it in a breakfast cereal," said David Jago, director of Mintel's Global New Product Database.
After breakfast, cleaning your teeth could become a whole new experience. A pack of toothpaste from Margaret Josefine in Japan offers no fewer than 31 different flavours - a different flavoured toothpaste for every day of the month. It is not clear whether everyone will relish the prospect of brushing their teeth with Breath Palette's café au lait, Indian curry or pumpkin pudding flavours!
Feeling peckish mid-morning, you could well be enjoying Procter & Gamble's Pringle Prints recently launched in the US, which have jokes and trivia questions printed directly on the crisps themselves.
"It's one thing to have text printed on the product box or included as a "prize" in a package, but it is something quite different to have words actually printed on the food. We foresee this could lead the way to a broad new range of products with information or messages printed on them. Perhaps we will see cooking or usage instructions printed on some foods, or sweepstakes winners, or simply more fun copy such as these," said Jago.
Let's do lunch.
Canned fish is not the most obvious market to look to for innovation. With its new Tuna Tempters Lunch Box line in Australia, John West could well entice you with their Monday to Friday lunch offer. The pack contains five cans of tuna with the days of the week printed on the outer sleeve.
The flavours used in the tuna include oven-dried tomatoes & basil, and lemon & cracked pepper, but the fact that there are only two varieties within the five cans means that lunch options would be fairly limited.
For a weekend alternative, you and your family could well be enjoying banana-flavoured mayonnaise as a different kind of salad accompaniment. New from Daesang Food in South Korea, Chungjungwon mayonnaise for kids is packaged in a striking bottle with a cap shaped like a duck's head and beak.
Fun colours and flavours will generally appeal to children anywhere in the world but are not often seen as a selling point by their parents, who may have concerns about food additives. This product seems to be an attractive proposition to both groups. From the parental point of view, it is free from artificial flavours, colours and preservatives, and is fortified with several important ingredients for children's nutrition.
Take a break
Feeling thirsty in the afternoon, but anxious not to take on-board any more calories? In the US, Nutri/System has found an extremely unique way to get people to do just that by selling a new generation of water bottle over the Internet. Aquascents Bottles come with three different plastic caps, each of which is impregnated with FDA-approved aromas. Just add water to the bottle, screw on the cap of choice, and depending on which cap you choose, you will think that the water is flavoured with lemon, peach, or berry.
"While we have known about the aroma-impregnated technology, this is the first time we have seen it in action. The caps keep their aroma for up to 30 days, and can also go into the dishwasher. The company has taken this route because, as they say, "since our sense of smell is so closely linked to our sense of taste, these caps can actually help keep you satisfied," Jago said.
Glamorous night out
Before going out on the town, instead of putting your face on, you could well be tucking in to a bowl of beauty-enhancing soup. Beauty foods, or cosmeceuticals, have all had their start in Asia, usually Japan, and have almost always been beverages, snacks, or yoghurts. Now, we have seen beauty foods extended to instant soups with Nissin Food Products' Biken Kenshoku new Collagen Soup, once again first seen in Japan. The company says this soup contains 1000mg of Collagen per serving, and is aimed at beauty and health-conscious consumers in their 20s to 40s.
"Realistically, it is unlikely that this particular product would extend out of Asia into Europe or the Americas. However, it is instructive to see how the cosmeceutical trend continues to grow and develop in Asia, as we are beginning to see beauty beverages in the West," said Jago.
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