ISRAEL: Frutarom launches global branding
By: just-food.com | 13 October 2009
Israeli ingredients group Frutarom has launched a corporate re-branding in a bid to express its "unique position" in the "combination of taste and health solutions".
Frutarom said today (13 October) that the move would highlights its commitment to innovation, creativity and excellence.
"Our "Passion for Taste and Health" is the leading driver in Frutarom's successful rapid growth strategy," president and CEO Ori Yehudai said.
"Frutarom's advantage is based on our unique ability to provide tasty flavour solutions together with the scientific basis for health benefits. We continue to implement the successful growth strategy that enabled us to become one of the top ten leading flavors and fine ingredients companies.
"Our strategy combines internal profitable growth with strategic acquisitions that have strengthened our product offering, expanded our customer base and paved our way into new markets."
Sectors: Commodities & ingredients, NPD & innovation
Companies: Frutarom
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