EUROPE: Breakfast cereals: gaining share in Western Europe (COMMENT)
According to nutritionists, breakfast is the most important meal of the day. But new research has shown that even in the UK, Europe's largest cereal market, almost a third of school children do not eat breakfast. Manufacturers hoping to increase share in less developed European markets should concentrate on extolling the healthy virtues of cereals.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Does Kraft Heinz want to swallow Unilever whole?
- Focus: Nestle CEO plan to balance sales, earnings
- Comment: Meal kits in US - don't believe the hype
- Will Kellogg's DSD exit help it grow in US snacks?
- Is Mondelez's margin target hurting sales?
- Nestle plans restructuring as 2016 profit misses
- Kraft Heinz pursuing Unilever in takeover move
- General Mills issues profit warning
- Kraft Heinz returns to organic growth, ups margins
- Kraft Heinz pulls Unilever bid