USA: Galaxy Foods strategic marketing campaign to target untapped West Coast markets
On October 9th, Galaxy embarked on a marketing strategy focused on broadening the Company's market penetration in key West coast markets. The campaign consists of a combination of television, radio and print advertising that is designed to increase consumer awareness of the Veggie brand, encourage product sampling and repeat customer purchase of Galaxy's products.
In conjunction with the entrance into these markets, the Company announced that several key pieces of new manufacturing equipment have arrived and are being integrated into the Company's 140,000 plus square foot facilities in Orlando, Florida. The new equipment is expected to increase production capacity to meet growing consumer demand in new and existing markets.
Galaxy Chief Executive Officer, Angelo Morini, commented, "Galaxy's new equipment will allow us to explore new avenues of growth for the Company now that we have increased production availability. To capitalize on the expanded capacity we plan several new product offerings, such as our 8-ounce milk containers designed for the foodservice market. These nutritious beverages are available in chocolate and original flavors. Customers to date include New York State Retirement Homes, the University of Central Florida and FEMA (Federal Emergency Management Association) - for their emergency ration packs due to the stable shelf life of this unique product."
About Galaxy Foods Company
Galaxy Foods Company is a leading producer of health-promoting dairy and dairy related alternatives for the retail, foodservice and industrial markets. The Company's plant-based products are low or no fat (no saturated fat), have no cholesterol and no lactose and contain more vitamins and minerals than conventional dairy products. Galaxy products, available at health food stores and grocers, are part of the nutritional or functional food category, the fastest growing segment of the retail food market. Galaxy brand names include Veggie Milk(TM), Veggie Slices(TM), formagg®, Soyco®, Soymage®, Wholesome Valley(TM), and Lite Bakery®. For more information, please visit the Company's web site at www.galaxyfoods.com.
This press release contains "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, or other factors which may cause actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on those forward-looking statements which speak only as of the date hereof. The company undertakes no obligation to release publicly any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect unanticipated events or developments.
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- General Mills sales woes continue - analysis
- Comment: Meal kits in US - don't believe the hype
- Interview: Farmhouse Culture taps gut-health
- Kraft Heinz cuts jobs in US, Canada
- Post Holdings 'close to acquiring Weetabix'
- Mondelez set for union crosshairs next week
- Mondelez plays down impact of union action
- Recipe-kit firm HelloFresh launches into UK retail