US: Gardein launches fish-free fish fillet
Gardein's latest product contains no fish
US meat-alternatives supplier Gardein has added to its range with the launch of a fish-free fillet.
The Golden Fishless Fillet is 180 calories per two-piece serving. The launch targets those with vegan and kosher diets and is said to be a healthy and convenient option for tacos, sandwiches or as snacks served with fries and coleslaw.
"Our consumers were asking for a meatless product that would replicate the classic fish and chips meal," said Yves Potvin, founder of Gardein. "We spent a lot of time perfecting the flaky, moist texture on the inside and the crispy coating on the outside. I believe we've done it and I'm so excited to see people fall in love with it."
The Golden Fishless Fillet contains 9g of protein and is made with non-GMO soy, wheat and canola oil is available at select US retailers.
Last month, the firm introduced three gluten-free products to its portfolio.
VANCOUVER, British Columbia, March 7, 2014 /PRNewswire/ -- Garden Protein International, Inc.—the makers of gardein, the plant-based complete protein brand currently sold in over 20,000 stores in North America— announces the launch of golden fishless filet. Rich in flavor and texture, this protein innovation also provides omega-3s with no cholesterol. The crispy and breaded fish-free product will be introduced at Natural Products Expo West 2014 in Anaheim, Calif., on March 7-9, 2014 and is now available at select US retailers.
Each serving of the golden fishless filet (96g) contains 32mg of EPA and DHA omega-3 fatty acids. At only 180 calories, each two-piece serving contains 9g of protein and is made with non-GMO soy, wheat and canola oil. The cholesterol-free, vegan and kosher filets are a healthy and convenient option for tacos, sandwiches, as a snack served with fries and coleslaw, or a delicious dinner served with rice and veggies.
Consumers are looking for healthier protein options and gardein is committed to developing great-tasting meatless foods for everybody. As the fastest-growing meatless brand, gardein offers a broad assortment of items that deliver real meat taste, texture and nutrition. This protein-packed, delicious option allows consumers to enjoy fish in a safe, sustainable and socially responsible way.
"Our consumers were asking for a meatless product that would replicate the classic fish and chips meal," said Yves Potvin, founder of gardein. "We spent a lot of time perfecting the flaky, moist texture on the inside and the crispy coating on the outside. I believe we've done it and I'm so excited to see people fall in love with it."
Visit gardein at booth #4389 in hall D at Natural Products Expo West in Anaheim, Calif., from March 7-9, 2014 to sample gardein's new golden fishless filet as well as additional protein products including the crispy chick'n sliders and gluten-free beefless ground.
Also visit gardein.com for additional information, including delicious recipes using gardein's golden fishless filet and other gardein products.
gardein ™ (garden + protein) is a plant-based protein brand offering a variety of delicious, convenient and versatile foods. gardein tastes good, is good for you, and good for the planet. Launched five years ago, gardein is now the fastest growing brand within the category. gardein creates mouthwatering center-of-plate foods people love that deliver real meat taste, texture and nutrition—with no cholesterol and less fat and calories than traditional proteins. Are you a skeptic? Try it. gardein turns doubters into droolers everyday with innovative products made from non-GMO soy, wheat and canola, ancient grains and veggies. Gluten-free options are also available in gardein's broad product portfolio. gardein is available at over 20,000 retail locations as well as in many restaurants, colleges, universities and other venues across North America.
Original source: Gardein
The report provides a review of the latest news and key events in the global bakery & cereals market during February 2014....
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