US: Gen Mills expands Chex gluten-free range
General Mills-owned cereal brand Chex is expanding its range of gluten-free products with the addition of five new offerings this summer.
The company said gluten-free Corn Chex, Honey Nut Chex, Chocolate Chex, Cinnamon Chex and Strawberry Chex are now being introduced, and would be widely available across the country by early summer.
The words "Gluten-Free" will appear near the ingredient panel on the side of the packs and may also appear on the front panel.
In addition, www.Chex.com/GlutenFree will be updated with a menu of gluten-free recipes made with Chex cereals.
"Innovation and strong consumer insight prompted the reformulation of gluten-free Rice Chex a year ago, and the response has been overwhelmingly positive," said Chex marketing manager Adrienne Daniels.
"In fact, our consumer services hotline has been flooded with calls and comments from thousands of happy Chex fans."
All eight US food manufacturers participating in the Smart Choices Program labelling scheme have agreed to drop the logo from their products amid claims the label could mislead consumers....
The roll-out of food labels designed to help US shoppers eat more healthily has been halted after food safety officials started an investigation on whether nutrition claims within the labels were misl...
A coalition of around 40 US retailers, non-governmental organisations and food and beverage manufacturers have joined forces to create an organisation designed to help reduce obesity....
US baked snack group Pepperidge Farms has rolled-out a variety pink-wrapped cookies in support of Breast Cancer Awareness Month....
Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills, will see its innovation centre in Orbe, Switzerland, open next year, the cereal maker said today (2 October)....
US snack maker Diamond Foods said it hopes to double the size of its business in the next five years as it upped its earnings guidance for the fiscal 2010 year....
Waitrose, the UK retailer, hit the headlines this week with its plans to further expand into the convenience sector. Elsewhere, on the ethical and organic front, the UK's Organic Trade Board drew up a...
US-based cereal-to-yoghurt group General Mills has indicated that it sees a "significant" opportunity to grow its business by expanding its reach in the international cereals market....
- Who will buy Danone's Stonyfield business?
- Analysis: Post discusses rationale for Weetabix
- US food next wave on display at Winter Fancy Food
- Why personalisation will take-off in US food
- Interview: Sir Kensington's on sale to Unilever
- Update - Post Holdings confirms Weetabix deal
- Unilever buys US condiments maker Sir Kensington's
- Ice cream helps Unilever sales, food flat
- Post: Weetabix "opens up M&A opportunities"
- Post Holdings 'secures Weetabix' in US$1.76bn deal