UK: Gen Mills in Green Giant push
General Mills is to plough GBP5.2m (US$10.2m) behind an advertising push for canned vegetable brand Green Giant in the UK.
The US-based group said consumers growing awareness of the importance of eating five portions of fruit and veg a day was driving the brand's sales.
"Green Giant sweet corn has a key role in a healthy diet," said General Mills UK marketing director Linda Hipkiss. "Sweet corn is one of the vegetables that kids actually enjoy eating."
The company has relaunched the "Grow Up" TV advert that features two kids sitting at a kitchen table discussing the role of food in their lives and the notion that "you are what you eat".
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Nestlé is preparing to launch its "biggest ever" ad push for its Kit Kat brand in the UK, with a media budget of GBP16m (US$24.5m) in 2009....
General Mills is to launch its first range of Chinese food products into the UK market early next year....
UK confectionery group Cadbury is planning to launch a marketing drive across its key brands this spring....
US food and beverage giant PepsiCo has outlined a US$3bn investment package for its business in Mexico as it looks to build its Sabritas and Gamesa snacks operations south of the border....
General Mills reaffirmed its earnings guidance yesterday (19 November) with CFO Don Mulligan insisting the company was "on track" to post earnings per share of US$3.81-3.85....
US organics group The Organic Trade Association (OTA) is to launch a marketing campaign in a bid to educate consumers about the benefits of organic food....
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