US: General Mills extends Yoplait into frozen aisle

By Katy Askew | 3 October 2012

Flavours on offer include in the original format include: strawberry, harvest peach, strawberry banana, cherry orchard, mountain blueberry, vanilla and mixed berry

Flavours on offer include in the original format include: strawberry, harvest peach, strawberry banana, cherry orchard, mountain blueberry, vanilla and mixed berry

General Mills has extended its Yoplait yoghurt brand with the introduction of Yoplait frozen yoghurt, which will be available in original and Greek varieties.

The launch marks Yoplait's first entry into the frozen category. The new products will be available in pints and bars, offering a healthier alternative to ice cream, General Mills said.

"Yoplait frozen yogurt is a refreshing and rewarding way to feel good about the nutrition of yogurt with a new smooth and creamy ice cream-like experience," said Jill Feuerhelm, marketing manager. "We've taken the most popular flavors and transformed them into frozen yogurt."

Flavours on offer include in the original format include: strawberry, harvest peach, strawberry banana, cherry orchard, mountain blueberry, vanilla and mixed berry. While the Greek flavours are: honey caramel, strawberry, blueberry, peach, black cherry, raspberry fig and vanilla.

General Mills may have been late to the table when the popularity of  Greek yoghurt jumped in the US, but this latest major Yoplait product launch demonstrates that the group understands the need to innovate in order to win over increasingly hard pressed US consumers.

Show the press release


Yoplait® Frozen Yogurt Now in Stores

National yogurt brand debuts frozen yogurt in Original and Greek varieties

LE MARS, Iowa, Oct. 2, 2012 /PRNewswire/ -- Yogurt lovers, it's time to celebrate. All the goodness of Yoplait® yogurt is now also available in the frozen aisle.

(Photo: http://photos.prnewswire.com/prnh/20121002/CG84657)

Yoplait is making its debut in the freezer aisle with new products, Yoplait Original and Greek Frozen Yogurt Pints and Bars, available nationwide in October 2012.

New Yoplait frozen yogurt contains live and active cultures, real fruit and uses natural flavors. All flavors are low fat and a good source of calcium, with the Greek flavors also containing twice as much protein as regular frozen yogurt.

"Yoplait frozen yogurt is a refreshing and rewarding way to feel good about the nutrition of yogurt with a new smooth and creamy ice cream-like experience," said Jill Feuerhelm, marketing manager. "We've taken the most popular flavors and transformed them into frozen yogurt. The first bite says it all."

Yoplait Original Frozen Yogurt Pints will be available in these popular flavors: Strawberry, Harvest Peach, Strawberry Banana, Cherry Orchard, Mountain Blueberry, Vanilla and Mixed Berry.  Yoplait Original Frozen Yogurt Pints have a suggested retail price of $3.99.

Yoplait Greek Frozen Yogurt Pints will be available in these popular flavors: Honey Caramel, Strawberry, Blueberry, Peach, Black Cherry, Raspberry Fig and Vanilla. Yoplait Greek Frozen Yogurt Pints have a suggested retail price of $3.99.

Yoplait Original Frozen Yogurt Bars are 1.75 fl. oz. and available in Strawberry Banana and Harvest Peach, having a suggested retail price of $4.93 for a box of 10. Yoplait Greek Frozen Yogurt Bars are 2.65 fl. oz. and are available in Honey Caramel and Raspberry. These have a suggested retail price of $4.93 for a box of six.

Original source: General Mills

Sectors: Dairy, Frozen, NPD & innovation

Companies: Yoplait, General Mills

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