US: General Mills launches "all-natural" Yoplait yoghurt
By Dean Best | 2 August 2012
- Yoplait Simplait has six "all-natural" ingredients
- General Mills facing Nature Valley lawsuit
 |
Yoplait Simplait will be available in four flavours |
General Mills has added to its Yoplait yoghurt in the line-up in the US with the launch of an "all-natural" product.
The company, which is facing legal action over its marketing claims that Nature Valley snack bars contain natural ingredients, said Yoplait Simplait product contains "six, simple, all-natural ingredients" - pasteurised milk, fruit, sugar, corn starch, "natural flavour" and a "vegetable or fruit juice or extract or pectin".
"There has been an increasing demand for simpler ingredient lists," Rachel Ringel, associate marketing manager for Yoplait Simplait, said.
However, Ringel added: "One thing remains constant – taste is the most important. Consumer reaction has been very positive. They have described the yogurt as light-tasting, balanced and very flavourful."
Yoplait Simplait, which will be available in four flavours, goes on sale next month at a suggested price of US$0.90 per cup.
August 01, 2012 09:23 AM Eastern Daylight Time Yoplait Introduces New Simplait Yogurt
Experience an All-Natural Yogurt and Indulge Yourself in Happiness
MINNEAPOLIS--(BUSINESS WIRE)--Yogurt lovers can now enjoy the creamy and tasty goodness of yogurt in a simple, all natural way as Yoplait® introduces new Yoplait Simplait yogurt.
Yoplait Simplait is crafted from a combination of 6 simple, all-natural ingredients including cultured pasteurized grade A milk, fruit, sugar, corn starch, natural flavor and a vegetable or fruit juice or extract or pectin.
With 30 years of experience, Yoplait continues to bring innovation to the category by focusing on consumers' varying needs.
“Consumers are continually looking for new and different ways to enjoy the refreshing goodness of yogurt,” says Rachel Ringel, associate marketing manager, Yoplait Simplait. “There has been an increasing demand for simpler ingredient lists, but one thing remains constant – taste is the most important.”
New Yoplait Simplait is available in four delicious flavors including Strawberry, Vanilla, Peach and Blackberry. A good source of calcium, new Yoplait Simplait contains 7g of protein per 6oz-serving.
“Consumer reaction has been very positive,” says Ringel. “They have described the yogurt as light-tasting, balanced and very flavorful.”
Yoplait Simplait will be available nationally in August, 2012, and has a suggested retail price of $0.90 per single-serve cup. For more information on Yoplait Simplait visit www.yoplait.com.
Original source: General Mills
Sectors: Dairy, NPD & innovation
Companies: Yoplait, General Mills
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