US: General Mills launches chocolate Fiber One
By Katy Askew | 14 January 2013
General Mills is targeting "weight managers" with its launch of a new chocolate Fiber One cereal.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
General Mills is targeting "weight managers" with its launch of a new chocolate Fiber One cereal.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: General Mills ups FY earnings guidance
General Mills has lifted its forecast for full-year earnings - results it expects to post in two weeks' time.
US: General Mills adds to Nature Valley stable
General Mills has extended its Nature Valley snack line in the US and is looking to build on the growth in convenience with two new products.
In the spotlight: PepsiCo, Muller must beware promo intensity in US yoghurt
PepsiCo and Muller this week opened their US yoghurt plant with much fanfare. Demand for yoghurt has increased in recent years, per capita consumption is relatively low and the companies believe they can benefit. However, the new facility has added to the already increasing capacity in the sector, which is now seeing only sales of Greek yoghurt grow and an intensification in promotional activity.
Market research related to this article
General Mills, Inc. - SWOT Analysis
General Mills, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. General Mills, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provid...
General Mills, Inc.: Consumer Packaged Goods Company Profile, SWOT & Financial Report
"General Mills, Inc.: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, Key Emp...
General Mills, Inc. (GIS) - Financial and Strategic SWOT Analysis Review
General Mills, Inc. (General Mills) is a consumer foods company. It involves in manufacturing and marketing of branded consumer goods. The company markets its products through retail stores. The company has its presence in more than 100 countries acr...
