US: General Mills launches Fiber One Protein
General Mills eyes growing protein demand
General Mills intends to capitalise on the growing demand for high-protein, high-fibre foods with the launch of Fiber One Protein.
The new line is available in two varieties: maple brown sugar and cranberry almond. When served with milk, each serving contains 10 grams of protein and 20% of the recommended daily amount of fibre.
"We know that many consumers are looking to increase their morning protein intake for a variety of reasons, but they still want the convenience of breakfast cereal," said Jim Wilson, marketing manager, Fiber One.
The product is being launched into grocery stores nationwide, at a suggested retail price of US$4.29, General Mills said.
New Fiber One® Protein Redefines Breakfast with the Powerful Combination of Protein and Fiber in One Delicious Box
Available in Two Flavors, Maple Brown Sugar and Cranberry Almond, Consumers Can Power Their Morning with the Delicious and Wholesome Goodness of Fiber One® Protein
MINNEAPOLIS, Jan. 24, 2014 /PRNewswire/ -- Just as New Year's resolutions begin to wane for the majority of Americans,Fiber One® is introducing a new cereal option that will help consumers keep their intentions by incorporating more protein and fiber into their morning routine. Today, Fiber One® is launching the all new Fiber One® Protein, a granola cereal that provides the great taste and fiber you love and expect from Fiber One, with protein. Available in two flavors - Maple Brown Sugar and Cranberry Almond - each serving of Fiber One Protein has 10 grams of protein when served with milk, as well as 20 percent of the daily value of fiber.
"We know that many consumers are looking to increase their morning protein intake for a variety of reasons, but they still want the convenience of breakfast cereal," said Jim Wilson, Marketing Manager, Fiber One. "With the launch of Fiber OneProtein, we're excited to offer a wholesome combination of protein and fiber that provides a smart and satisfying breakfast choice for those looking to increase protein in their diet."
The new offering from Fiber One is a perfect blend of nourishing goodness, available in two flavors: Maple Brown Sugar and Cranberry Almond.
-- Maple Brown Sugar combines the taste of maple brown sugar with delicious
sweetened granola and crunchy pecans.
-- Cranberry Almond is a delightfully tasty mix of crunchy almonds,
sweetened cranberry pieces and sweetened granola.
Fiber One Protein is available at major grocery stores nationwide, at a suggested retail price of $4.29. Visit FiberOne.com for more information about Fiber One Protein and other Fiber One products.
Original source: General Mills
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
General Mills focuses on growth by capitalising on current consumer trends in the US packaged food industry, most notably convenience, health and premiumisation. While the company has previously engag...
After its acquisition by General Mills, Yoki Alimentos diversified its portfolio, introducing new value-added products, such as popcorn with sweet flavours, new dehydrated soups under regional flavour...
General Mills continues its worldwide growth in packaged food, although it is challenged in key categories by lower growth in the mature US market. Integration of its key acquisitions (Yoki Alimentos ...
- How Danone aims to meet its 2020 objectives
- Greencore's food-to-go focus paying dividends
- Interview: Ritter sees growth potential in US, EU
- Will Belvita win at breakfast in China? - analysis
- Interview: How American Halal rides ethical wave
- Pinnacle to buy Boulder Brands in $975m deal
- Genius Foods buys UK gluten-free firm Chapel Foods
- Nestle combats Thai seafood supply forced labour
- Greencore profits lifted by on-the-go food focus
- Nestle to sell Jamaican dairy unit