General Mills has launched Bon Appetit under its Yoplait brand

General Mills has launched Bon Appetit under its Yoplait brand

General Mills has launched a Greek yoghurt and fruit snack to respond to the growing trend of Australians seeking "tasty and nutritious treats".

Bon Appetit is a naturally no-fat and high-protein snack launched under the Yoplait brand. It is available in a range of flavours.

General Mills said Greek yoghurt is one food that has long been considered a nutritious snack but consumers are turned off by its unappealing taste profile".

"Australians are increasingly mindful of what they’re eating, but they’re also not willing to give up on taste. We found that almost 80% of Australians feel guilty after eating an unhealthy afternoon snack1, and we don’t want it to be this way," said Emily Spicer-Stuart, Yoplait marketing manager.

"We’ve helped out with the tasty versus healthy battle so Australians can enjoy a delicious snack that’s only 110 calories, without the guilt."

Show the press release

Yoplait puts taste and nutrition at top of agenda with new Bon Appetit

Sydney, May xx 2015: Yoplait, Australia’s number 1 yoghurt brand has served up a new natural Greek yoghurt and real fruit snack – Bon Appetit. The launch of Bon Appetit responds to the growing trend of Australians seeking more tasty and nutritious snacks.

New research has found almost 90% of Australians would like to snack healthier, but prefer the taste of unhealthy snacks.1

Greek yoghurt is one food that has long been considered a nutritious snack. But consumers are turned off by its unappealing taste profile, particularly those who enjoy sweet, fruity yoghurt and as a result, flavoured Greek yoghurt hasn’t been widely adopted. 

As Australia’s number 1 yoghurt brand, Yoplait has used its taste credentials to bring natural yoghurt to the mainstream with Bon Appetit - a nutritious, no-fat2 Greek yoghurt snack with a layer of real fruit, but without the tang and any artificial sweeteners. 

“Australians are increasingly mindful of what they’re eating, but they’re also not willing to give up on taste. We found that almost 80% of Australians feel guilty after eating an unhealthy afternoon snack1, and we don’t want it to be this way,” says Yoplait Marketing Manager, Emily Spicer-Stuart.”

“We’ve helped out with the tasty versus healthy battle so Australians can enjoy a delicious snack that’s only 110 calories, without the guilt.” 

Author, journalist and mum, Zoë Foster Blake is working with Yoplait as an ambassador to help launch the product.

“Like all people, I crave a good afternoon snack to get me through the slump. It can be tricky to find a snack that tastes good and is actually nutritious. And ideally is convenient too,” says Foster Blake.

“Yoplait Bon Appetit ticks all of those boxes. Plus, it’s the perfect snack size and full of protein, so it actually does something.”

Bon Appetit is a naturally no-fat2 and naturally high-protein snack that is the perfect snack size at just 140g. 
The single serve tubs (140g) are available in a range of flavours, bringing consumers excitement, value and variety. The snack also has a 5-stars according to the government Health Star Rating and is now stocked in supermarkets nationally. 

ENDS

Original source: Press Release