USA: General Mills Launches Integrated Promotion to Enhance Pop Secret Brand Online
General Mills and Promotions.com today announced the launch of an Internet promotion for Pop Secret Microwave Popcorn, as part of a national marketing campaign featuring NASCAR legend Richard Petty. The Internet promotion, created and implemented by Promotions.com, is designed to enhance the online presence of Pop Secret's "Guess Richard Petty's Favorite Paint Scheme" Sweepstakes, which runs through September 29 at
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