US: General Mills predicts sales slowdown, ups NPD investment

By: just-food.com | 12 January 2007

General Mills, the second-largest US cereal manufacturer, told investors yesterday (11 January) that it plans to increase its spending on launching new products in an effort to counter the sales slow-down it has witnessed in the last six months of the company's financial year.

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General Mills, the second-largest US cereal manufacturer, told investors yesterday (11 January) that it plans to increase its spending on launching new products in an effort to counter the sales slow-down it has witnessed in the last six months of the company's financial year.

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