US: General Mills takes Green Giant into snacks aisle

By Dean Best | 25 March 2013

Chips one of two snack products rolled out

Chips one of two snack products rolled out

General Mills has decided to launch Green Giant, a brand renowned for frozen and canned products, into snacks in the US.

The company today (25 May) launched two products - potato chips and tortilla chips - to be sold under the Green Giant brand.

It has introduced Green Giant Roasted Veggie Tortilla Chips in a "zesty cheddar flavour" and sea salt Green Giant Multigrain Sweet Potato Chips. The lines have a suggested retail price of US$2.99.

"The Green Giant brand has been a fixture in the grocery store for nearly 100 years but this is the first time consumers will find us in the snacks aisle. We're excited to bring Green Giant flavours and goodness to snacking," Michelle Barbeau, marketing manager for Green Giant snacks at General Mills, said.

Show the press release

 

Green Giant™ Introduces Giant Flavor in the Snacks Aisle

Experience new better-for-you chips during snack time any time

MINNEAPOLIS, March 25, 2013 /PRNewswire/ -- Green Giant™ is taking a leap from your grocer's frozen section to the snack aisle by introducing the following two new snacks:  Green Giant™ Roasted Veggie Tortilla Chips – Zesty Cheddar Flavor, and Green Giant™ Multigrain Sweet Potato Chips – Sea Salt Flavor.

Families can feel good about eating Green Giant Roasted Veggie Tortilla Chips – Zesty Cheddar Flavor that are made with real vegetables, 17 grams of whole grain per serving, and are naturally flavored. The Green Giant Multigrain Sweet Potato Chip – Sea Salt Flavor contains 40 percent less fat than regular potato chips*, is made with 14 grams of whole grain per serving, and real sweet potatoes.

"The Green Giant brand has been a fixture in the grocery store for nearly 100 years but this is the first time consumers will find us in the snacks aisle. We're excited to bring Green Giant flavors and goodness to snacking," said Michelle Barbeau, marketing manager, Green Giant Snacks. "These new Green Giant chips are a great change-of-pace for serving guests either on their own or with a creamy dip."

Green Giant™ Roasted Veggie Tortilla Chip – Zesty Cheddar Flavor and Green Giant™ Multigrain Sweet Potato Chip – Sea Salt Flavor are available in the snack aisle nationally with a suggested retail price of $2.99 for both products.

For more information on Green Giant™ Roasted Veggie Tortilla Chip – Zesty Cheddar Flavor and Green Giant™ Multigrain Sweet Potato Chip – Sea Salt Flavor visit www.facebook.com/greengiant

About Green Giant

Green Giant started out in Le Sueur, Minnesota, as the Minnesota Valley Canning Company in 1903, when some 11,750 cases of white cream-style corn were sold in the company's first year. For the past 100 years, the Giant's Valley is where fresh and great-tasting vegetables are grown and picked at the peak of perfection. Green Giant has been implementing sustainability into the business since 1929 when the company introduced vacuum-pack technology and Green Giant has plans to continue to become "greener" in the future. The brand is now part of General Mills, Inc.

About General Mills

General Mills is one of the world's leading food companies, operating in more than 100 countries. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 worldwide sales of US $16.7 billion.

*Green Giant Multigrain Sweet Potato Chips (6g per 28g serving) have 40 percent less fat than regular potato chips (10g per 28g serving).

SOURCE General Mills

 

Original source: General Mills

Sectors: NPD & innovation, Snacks

Companies: General Mills

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