General Mills to hit organic farming target earlier than expected
General Mills looking to generate US$1bn in sales from natural and organic products by 2020
The US food giant said it expects to be sourcing from 250,000 acres by 2019, compared to 120,000 in 2015. Last year, General Mills forecast it would double the acreage by 2020.
"Consumer interest in organic is growing, which means we will need more organic ingredients to make our products," General Mills said.
The announcement, made yesterday (9 March), echoes comments General Mills made at the Consumer Analyst Group of New York investment conference in Florida last month.
Jeff Harmening, executive vice president and chief operating officer for General Mills US retail division, said the company expect to generate US$1bn in net sales from natural and organic products by 2019, a year ahead of the group's previously stated target.
General Mills claims to be among the top five buyers of organic ingredients – and the second largest of organic fruits and vegetables – in the North American packaged food sector.
Marketline's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
The report provides a review of the latest news and key events in the global bakery & cereals market during January....
Savory Snacks in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020)....
A cereal bar is a pre-packaged food item that contains oats, nuts, honey, dry fruits, and puffed rice and is rolled in the shape of a bar....
- just-food 2017 Survey - your thoughts on growth
- 2017 - what will shape the UK food sector?
- Food market in 2017: need-to-know US trends
- Food market in 2017: big foodservice trends
- Could BRF's Turkey move pave way for OneFoods IPO?
- Ferrero insists Nutella not pulled from shelves
- UK's Bakkavor plays down IPO "speculation"
- PepsiCo launches Walkers Mediterranean in UK
- Mondelez plans "selective" UK price hikes
- US targets increased organic production