FRANCE: General Mills to invest in Häagen-Dazs facility
The facility is the only Häagen-Dazs plant in France
General Mills is to invest EUR19m (US$24.8m) in the extension of its Häagen-Dazs ice cream facility in Arras in northern France.
A spokesperson for the US company told just-food today (3 December) a final decision on the investment is expected to be confirmed in the next few weeks, but that it is likely to involve a 3,000 sq ft extension to the existing Pas-de-Calais-based plant.
"The production line will be dedicated to innovation and it will be a very complex production line," the spokesperson said, allowing the firm to launch "more innovative" ice cream products.
The facility is the only Häagen-Dazs plant in France and exports to around 80 countries globally. The spokesperson said the production line will be added in order to provide more capacity.
The investment comes as Häagen-Dazs was last week awarded the label 'Origin France Warranty', in recognition of the quality of ingredients used in the manufacture of its ice cream.
The label allows companies to highlight the origin of their products and for food companies in particular, ensures the product is manufactured in France and that at least 30% of the ingredients are sourced in the country.
General Mills, which has struggled to grow its US yoghurt brands, said yesterday (30 May) it would look to marketing and innovation to revitalise sales in the increasingly promotional category....
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