US: General Mills unveils Green Giant frozen veg NPD
By: just-food.com | 6 January 2011
General Mills has launched Green Giant Valley Fresh Steamers in the US, a range of four frozen vegetable products that the US food giant said will provide consumers with more variety when choosing their veg.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
General Mills has launched Green Giant Valley Fresh Steamers in the US, a range of four frozen vegetable products that the US food giant said will provide consumers with more variety when choosing their veg.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Cost concern hits General Mills shares
Anxiety over the input costs facing General Mills has hit shares in the US food company today (29 June) after it forecast "significantly" higher ingredients and energy prices over the next 12 months.
WORLD: Consumer Goods Forum unveils health drive
The Consumer Goods Forum has unveiled a new set of industry-wide resolutions designed to promote health and wellness.
Focus: Pyramid to plate – simplifying the healthy-eating message
The US government's new MyPlate healthy-eating guide, launched last week, has been enthusiastically welcomed by a broad range of stakeholders, not least because it aims to communicate dietary advice to consumers simply and succinctly. Ben Cooper reports.
Market research related to this article
General Mills, Inc. (GIS) - Financial and Strategic Analysis Review
General Mills, Inc. (General Mills) is the sixth largest food company in the world. The company along with its subsidiaries is engaged in the manufacturing and marketing of branded consumer foods. The company market in more than 100 countries on six ...
General Mills in Packaged Food - World
General Mills remains a major force in global packaged food, but the combination of its US centricity and the country’s obesity problem pose a major threat to the company’s future. With rumours of a takeover in the air, a continued lack of dynamism i...
Company Financials General Mills, Inc.
The Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance sheet, and ca...
