US: General Mills, Weight Watchers tie up for Yoplait launch
- General Mills launches Weight Watchers endorsed Yoplait yoghurts
Yoplait Greek 100 is the only Greek yogurt endorsed by Weight Watchers, says General Mills
Yoplait Light and Yoplait Greek 100, endorsed by Weight Watchers, are available from this month for a suggested retail price of US$0.79 and $1.29 respectively.
Yoplait Greek 100 is the only Greek yogurt endorsed by Weight Watchers, General Mills says, and is available in six variants including Strawberry, Black Cherry and Key Lime.
Newly-reformulated Yoplait Light has 90 calories per cup and is available in a number of variants from Blackberry to Boston Cream Pie.
MINNEAPOLIS--(BUSINESS WIRE)-- Yogurt lovers who look for the Weight Watchers endorsement on their food choices can celebrate! Today, Yoplait announces its exclusive partnership with Weight Watchers. The longstanding brand, known for its great tasting varieties, will offer consumers two delicious ways to get 2 PointsPlus® value with Yoplait Light and new Yoplait Greek 100.
"We pride ourselves in producing great tasting snacks for our consumers and are thrilled to not only be the only yogurt brand with a Weight Watchers endorsement, but to provide consumers with two delicious Weight Watchers endorsed products," says Liza Dopp, Yoplait Greek 100 marketing manager.
New Yoplait Greek 100 is the only Greek yogurt endorsed by Weight Watchers and can be found in six delicious flavors including Strawberry, Black Cherry, Mixed Berry, Vanilla, Peach and Key Lime.
With zero percent fat and two times the protein of regular yogurt* per 5.3 oz. cup, new Yoplait Greek 100 provides a rich and creamy snack that is a good source of calcium and vitamin D for 100 calories. Newly reformulated Yoplait Light now has 90 calories per cup! While long known for its wide variety of fruit and dessert flavors, from Blackberry to Boston Cream Pie, this new Weight Watchers partnership will give consumers over 20 delicious choices for 2 PointsPlus® value per serving (in addition to 20% of Daily Value of calcium and vitamin D and a good source of protein).
"Weight Watchers branded and endorsed products help people make everyday successes easier by broadening the selection of food choices that can be part of a healthy lifestyle," said Hugh Dever, Director of Licensing at Weight Watchers. "The Weight Watchers endorsement of Yoplait Greek 100 and Yoplait Light will allow those following the PointsPlus® program to stay on track as well as provide great tasting yogurt flavors that are satisfying."
Yoplait Greek 100 and Yoplait Light will be available nationwide in August for a suggested retail price of $1.29 and $0.79 respectively.
For more information on Yoplait® Greek 100 and Yoplait Light, visit www.Yoplait.com. *Yoplait Greek 100 contains 10g of protein per 5.3 oz; regular non-Greek yogurt contains 5g of protein per 5.3 oz. About General Mills General Mills is one of the world's leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com.
Original source: General Mills
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