SWEDEN/USA: General Nutrition buys US rights to Olibra
Sweden's LTP Lipid Technologies Provider AB has signed a license and supply agreement in the US with nutritional supplement retailer General Nutrition Corporation, giving GNC an exclusive right in the US to LTP's satiety ingredient Olibra, for the dietary supplement market.
LTP's functional food ingredient, Olibra, which addresses weight management, is derived from palm oil and oat oil, LTP said. When applied as a food ingredient, the product has a scientifically substantiated effect of prolonging the feeling of fullness, resulting in significant reductions in energy intake at subsequent meals.
"This agreement with GNC is an important stepping-stone in our strategy to enter into the dietary supplement market world-wide, said Jörgen Quick, managing director of LTP. "There is a clear demand for innovative, functional products, with good clinical documentation in the expanding weight management category."
Based on a novel product development, GNC has launched Olibra as a major extension into their weight management brand 'Total Lean'. The product is named 'Total Lean-Reduce'.
Total Lean-Reduce is a single effective 7.5g dose, which can be safely added to normal food, taken at breakfast and/or lunch. The single dose product is packed in convenient strips for easy use.
Total Lean-Reduce is from March 2005 available for purchase in all 4,500 US GNC stores.
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