US: General Mills rolls out "unique" Old El Paso tortilla

By Michelle Russell | 18 July 2013

Old El Paso Stand N Stuff Soft Flour Tortillas are uniquely shaped like a bowl

Old El Paso Stand 'N Stuff Soft Flour Tortillas are uniquely shaped like a bowl

US food giant General Mills has added to its Old El Paso range with the launch of what it claims is a first-of-its-kind tortilla.

Old El Paso Stand 'N Stuff Soft Flour Tortillas are a soft taco that stands up. The product has an original design, that keep tacos together, General Mills said.

"Old El Paso Stand 'N Stuff Soft Flour Tortillas are uniquely shaped like a bowl, but have a flat bottom so they are easy to fill, hold and eat without falling apart," the company said.

The product is available at stores nationwide with a suggested retail price of US$2.79.

Show the press release

Old El Paso® Introduces Innovative Stand 'N Stuff® Soft Flour Tortillas - A Soft Taco That Stands Up!

New Old El Paso® Mexican Cooking Sauces Join Stand 'N Stuff To Complete the Mexican Meal

MINNEAPOLIS, July 17, 2013 /PRNewswire/ -- Old El Paso introduces Old El Paso® Stand 'N Stuff® Soft Flour Tortillas, a first-of-its-kind, innovative soft taco that stands up. Revolutionizing taco night, Stand 'N Stuff Soft Flour Tortillas have an original design that keep tacos together for every enjoyable bite.

(Photo: http://photos.prnewswire.com/prnh/20130717/NY47594-a ) (Logo: http://photos.prnewswire.com/prnh/20130717/NY47594LOGO-b)

Old El Paso Stand 'N Stuff Soft Flour Tortillas are uniquely shaped like a bowl, but have a flat bottom so they are easy to fill, hold and eat without falling apart. In addition, new Old El Paso® Mexican Cooking Sauces add delicious bold flavor to any Mexican dish, bringing the excitement from an authentic Mexican restaurant right into the home kitchen.

"The Old El Paso hard shell Stand 'N Stuff Taco really resonated with consumers and we wanted to bring this great benefit to soft tortilla lovers as well," said Colleen Orani, marketing manager at General Mills. "The unique tortilla boat shape stands up on your plate for easy filling and holds your taco fillings in for less spillage between bites. These new tortillas and the new Mexican Cooking Sauces are a great complement to the existing line of Old El Paso products."

The brand's Stand 'N Stuff Soft Flour Tortillas have also been issued a design patent and have a pending utility patent application. Old El Paso Stand 'N Stuff Soft Flour Tortillas (8 count) and Dinner Kits (with Old El Paso Taco Sauce and Old El Paso Taco Seasoning) are currently available at stores nationwide at a suggested retail price of $2.79 (Dinner Kit - $3.59).

Old El Paso Mexican Cooking Sauces are a perfect blend of carefully selected roasted vegetables, peppers and Mexican spices, resulting in a complex taste that would take hours to make at home. The sauces are great for tacos, burritos, fajitas, slow cookers, and more. Old El Paso Mexican Cooking Sauces are available in three delicious varieties including Roasted Tomato, Chipotle and Chile and Roasted Garlic, also available at stores nationwide for a suggested retail price of $2.49.

For additional information on Old El Paso products and for cooking ideas and hundreds of Mexican recipes, visit OldElPaso.com, Facebook.com/oldelpaso and Pinterest.com/oldelpaso.

About Old El Paso For nearly a century, Old El Paso® has inspired consumers to bring fun and flavorful Mexican food to their dinner tables. A market leader worldwide, Old El Paso spices up meal planning with popular products that include dinner kits, taco shells, seasonings and a complete line of Mexican meal components. For more information, visit www.oldelpaso.com.

About General Mills General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

Original source: General Mills

Sectors: Snacks, World foods

Companies: General Mills

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