UK: Getting organic right could regain consumer trust
Manufacturers must not only be genuinely different, they also have to think differently if the full potential of the organic food market is to be realised for both retailers and consumers.That was the advice given to European food business executives by Graham Keating, managing director of Yeo Valley Organic Company Ltd, Britain's fastest growing organic dairy company, at Organic Business 2000, an international conference held in Paris earlier this month.
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