UK: Gluten-free firm Dr Schar to step up NPD in 2014

By Dean Best | 9 December 2013

Gluten-free firm Dr Schar has set out plans for a "five-fold increase" in product launches in the UK in 2014.

The Italy-based group said the new products would include "a number of first-to-market" lines as demand for gluten-free products grows but competition also intensifies.

"2013 has been a positive year for the retail business, both in terms of product launches and enhancing our retail range. We've worked for over 30 years in the gluten free food category and it is the sole focus of our business. Our expertise and understanding of gluten free consumers is unmatched," Bob Trice, MD of Dr Schar's UK arm, said.

Over the last 12 months, Dr Schar has launched products it said were firsts for the gluten-free category, including quiche lorraine.

In 2014, Dr Schar plans to focus on expanding its DS-Gluten Free brand in what it called the "everyday and speciality bread category".

Trice said: "We know our customers look for high quality and great tasting products, particularly with bread. But one of the challenges facing this sector of the gluten free market is guaranteeing the bread stays fresh up until the expiration date. While many companies are turning to preservatives to prevent their seven-day bread from turning stale, here at DS-Gluten Free we've developed cutting edge packaging to avoid adding unnecessary chemicals to our products."

In recent years, Dr Schar has seen mainstream companies like bakery group Warburtons enter the gluten-free category in the UK.

There has also been increased interest in the UK gluten-free sector from overseas. This autumn, US firm Boulder Brands launched its first products in the UK.

Genius Foods has also signalled its ambitions for its home market after buying out venture partner Finsbury Food Group.

Sectors: Frozen, NPD & innovation

Companies: Dr Schar

There is currently 1 comment on this article

All these companies are doing is cashing in. Their products have no nutritional value whatsoever. Sad


coe114c said at 6:52 pm, December 10, 2013

Reply to this comment

Related articles

Editor's choice: the highlights on just-food last week

Tesco's bid to try again to revitalise its UK sales grabbed the headlines this week and we looked at the retailer's moves to build a multichannel business. just-food also reported from the Gulfood trade fair in Dubai, where we met a series of senior executives including Mondelez International's regional boss. Our interview pages this week also featured the boss of gluten-free firm Dr Schär's UK arm and the CFO of Scandinavian dairy giant Arla Foods.

just the answer - Dr Schar UK MD Bob Trice

Gluten free is a category growing rapidly in a number of markets, including the UK, where mainstream companies like Warburtons, as well as overseas firms like US group Boulder Brands, have moved into the sector. Italy-based Dr Schar is the world's largest gluten-free specialist. Bob Trice, the MD of Dr Schär's UK arm, spoke to Dean Best about the growing competition in and the outlook for the industry.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page