Informing consumers about food allergens in products with simple, easy-to-understand language can limit unexpected allergic reactions, especially in children, according to GMA Director of Scientific and Nutrition Policy, Lisa Katic, R.D. "Current regulations for product labels require the use of scientific terms: albumin for eggs or whey instead of milk. These terms can be confusing for adults, let alone children," said Katic. "The new guidelines we are outlining today will bring some clarity to confusion and help parents and children with food allergies avoid products that may trigger a reaction."