The Grocery Manufacturers of America (GMA) today released final results from its six-month "Price Synchronization and Scan Based Trading" pilot program, declaring that data synchronization and scan-based trading streamlines the way food and beverage manufacturers deliver products to retailers. The viaLink Company (NasdaqNM:VLNK) provided technology services for the program.

Conducted by Prime Consulting Group, inc., the independent pilot program involved twelve Direct Store Delivery (DSD) suppliers, companies delivering products directly to retailers rather than through a warehouse system, and two retailers, Schnuck Markets (St. Louis, MO) and Andronico's (Albany, CA). The combined use of syncLink(SM) to synchronize product, price and promotion information between trading partners and sbtLink(SM) for scan-based trading, yielded four percent growth in sales for both retailers and suppliers, approximately 70 percent reduction in invoice deductions and nearly eliminated item and price mismatches.

"The GMA Price Synchronization and Scan-Based Trading study results represent independent third party validation of the tangible benefits to both retailers and manufacturers that can be realized through implementation of synchronized e-commerce solutions, like viaLink's sbtLink and syncLink," said Lewis B. "Bucky" Kilbourne, viaLink chairman and chief executive officer. "This represents yet another achievement in establishing viaLink as a key technology provider to the consumer packaged goods and grocery industries. The GMA study, combined with our selection as a technology provider to major industry exchanges -- the WorldWide Retail Exchange (WWRE) and C-Store Matrix -- as well as our work to provide interoperability with UCCnet, will assist in propelling viaLink forward toward achieving our goal of becoming the industry utility for item, price and promotion information."

The pilot study commenced in May 1999 with the objective of validating the benefits and requirements for item and price synchronization and scan-based trading processes through a third party intermediary provider, such as viaLink. Retailers participating in the pilot included Schnuck Markets, Inc. and Andronico's Markets. Participating suppliers included Anheuser-Busch, Coors Brewing Company, Dean Foods Company, Dreyers/Edy's Ice Cream, Dr. Pepper/7-Up, The Earthgrains Company, Frito-Lay, Kraft Pizza Company, Miller Brewing Company, Nabisco Biscuit Company, Pepsi-Cola Company, and Tony's Pizza Company.

For copies of the complete report, "Scan-Based Trading: Enabling E-Commerce Through an Intermediary Service Provider," call GMA's fulfillment center at 800.382-0602.

About The viaLink Company

The viaLink Company (NasdaqNM:VLNK) is a leading provider of subscription-based, business-to-business electronic commerce services that enable consumer packaged goods (CPG) and grocery industry participants to efficiently manage their highly complex supply chain information. viaLink's services allow manufacturers, wholesalers, distributors and retailers to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. The company also provides services to the foodservice and hospitality industries. For more information, visit viaLink's website at:

About Prime Consulting Group, inc.

Prime Consulting Group, inc. is a team of professionals from the food distribution and consumer goods industry who are dedicated to improving business opportunities and solving specific problems for clients in any segment of the supply chain. Prime Consulting Group was founded in 1996 by Dan Raftery, formerly with Willard Bishop Consulting, Ltd. and Eagle Food Centers, and Doug Adams, formerly with ACNielsen and Frito-Lay, Inc.

This release contains forward-looking statements that involve risks and uncertainties. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements are validity of third-party pilot study results and the acceptance of viaLink's services by other CPG and grocery customers; viaLink's ability to become the CPG and grocery industry utility for item, price and promotion information; as well as other factors detailed in viaLink's filings with the Securities and Exchange Commission, including its recent filings on Forms 10-KSB and 10-QSB.