USA: Final Results In: GMA Scan-Based Trading Pilot Study Confirms Data Synchronization Critical to E-Commerce Initiatives
The Grocery Manufacturers of America (GMA) today released final results from its six-month "Price Synchronization and Scan Based Trading" pilot program, declaring that data synchronization and scan-based trading streamlines the way food and beverage manufacturers deliver products to retailers. The viaLink Company (NasdaqNM:VLNK) provided technology services for the program.
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