Leading the fight to convince the FDA that consumers want mandatory labeling of genetically modified foods (GMO), Phil Lempert, America's Supermarket Guru is going coast to coast with his message "There is no question that the American consumer has the right to know if any of the foods we are consuming contain Genetically Modified ingredients but to insure that our government knows how strongly we feel about mandatory labeling of these foods, we must band together to let the new administration and Secretary of Agriculture, Ann Veneman know how strongly we feel before regulations are finalized on April 3, 2001.