UK: Goodfella's launches Stonebaked Extra Thin range
By Michelle Russell | 20 March 2013
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The Goodfella's EXtra Thin range is available in three variants |
Northern Foods has added to its Goodfella's pizza range in the UK with the addition of a Stonebaked Extra Thin range.
The line, which offers a "thin, light and crispy" ten-inch base, is designed to be in keeping with classic Italian pizzerias, the company said. The range is available in three variants: Pepperoni & Chorizo; Mozzarella & Pesto; and Vegetable & Goats Cheese.
"We've responded to the trend for authentic, thinner pizzas that we've seen across the category with this latest launch," said Andrew Elder, head of marketing at Goodfella's. "The appetite for restaurant-style pizza at affordable prices continues to grow, as the economic climate remains a concern for shoppers - we're providing a viable solution to this with the launch of Extra Thin."
The range will be available from early May with an RRP of GBP2.89 (US$4.37).
Goodfella’s launches the Stonebaked Extra Thin Range
In answer to consumers’ tastes for an ever-thinner base Goodfella’s is bringing the authentic taste of Italy to the frozen aisle this spring with the launch of its brand new Stonebaked Extra Thin range.
In keeping with classic Italian pizzerias, the range boasts a delightfully thin, light and crispy 10-inch base, and is perfect for a special night in, whether you’re relaxing with friends and family, or planning a full-blown pizza party!
Goodfella’s Extra Thin comes in three delicious varieties, designed to tantalise taste buds:
- Pepperoni & Chorizo – The magnificent meat offering, which includes mozzarella cheese, pepperoni, ham, mushrooms and chorizo.
- Mozzarella & Pesto – A delightful combination of mozzarella and cheddar cheese, topped off with diced tomatoes and pesto.
- Vegetable & Goats Cheese – A gorgeous array of mozzarella, goat’s cheese, red onion, spinach and a drizzle of balsamic vinegar dressing.
Andrew Elder, head of marketing at Goodfella’s said: “We’ve responded to the trend for authentic, thinner pizzas that we’ve seen across the category with this latest launch. The Extra Thin range provides a whole host of new topping options that we’re confident will be a huge hit with consumers.”
“The appetite for restaurant-style pizza at affordable prices continues to grow, as the economic climate remains a concern for shoppers – we’re providing a viable solution to this with the launch of Extra Thin.”
Goodfella’s Extra Thin will be available nationwide from early May with an RRP of £2.89.
Original source: Northern Foods
Sectors: Frozen, NPD & innovation
Companies: Northern Foods
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