UK: Gordon Brown beats political allies in fundraising Pig Brother battle
Set up as a fund raising spoof of the Channel Four game show sensation that was Big Brother, the organisers explained that five pigs would remain in residence at a custom built sty near Cheddar, Somerset, from which one would be evicted every week until a winner remained.
More than 5.3m people in 45 countries have logged onto the website over the past four weeks, to watch the action through a series of sty cams.
Members of the public, who could bet through the William Hill
Brown, a female pig, won the battle by just 240 votes after being left with Portillo pig in a dramatic week-long show down.
Proceeds from the bets placed have raised thousands of pounds for farming communities devastated by the foot and mouth crisis, and the money will be distributed among four primary charities; the Royal Agricultural Benevolent Institute (RABI), the newly formed Farm Crisis Network (FCN), the Rural Stress Information Network (RSIN) and the Samaritans.
The event organiser, organic farmer Richard Counsell, told Ananova: "The whole thing has been a great success. We've hopefully made a lot of money for the farmers and had a good laugh as well."
As rare breeds, all the evicted pigs will be kept for breeding, and according to the Pig Brother website: "Sources close to the family have confirmed that Brown Pig has been promised to a sanctuary in the Brecon Beacons."
The game was hosted online at www.pigbrother.co.uk
To view related research reports, please follow the links below:-
As organic food continues to move into the mainstream, a wealth of companies, from the family-run to the multinational, are taking advantage of this popularity, with new products and line extensions. ...
The organic market appears to be going from strength to strength, especially if this year's BioFach exhibition is anything to go by. With over 2,000 exhibitors from 70 countries and more than 30,000 v...
Natraceutical, a spin-off of Spanish food group Natra-Zahor, has unveiled ambitious expansion plans, spurred on by growth in the functional foods market. With such high levels of interest in healthy f...
The Australian state of Victoria is investing in a programme to identify new opportunities for its food and agriculture industries. As part of this initiative the government conducted extensive resear...
Innovation is king - or is it? Fear of legislation or simple lack of imagination has depressed innovation in the food sector for a couple of years. Brand extensions and me-too copycats are not the sam...
The UK's largest organic sector body, the Soil Association will today (Tuesday) urge the new minister for organic food and farming, Lord Bach to support high welfare standards in organic poultry farmi...
The Food and Drink Federation has today (Wednesday) appointed Melanie Leech as Director General. She will take up the post on 15 August 2005....
The European Commission has asked European Union ministers that EU member states should continue to import organic meat and other foodstuffs freely for one more year until December 2006, whilst it est...
- CAGNY analysis: Danone's growth strategy
- US food next wave on display at Winter Fancy Food
- Interview: A2 Milk Co. chair firm's rapid rise
- Comment: Meal kits in US - don't believe the hype
- How General Mills plans to grow - CAGNY
- Unilever 'giving serious thought to split'
- Nestle launches global sugar target
- Mead Johnson acquires Bega Cheese capacity
- Buffett: no back-up deal for Kraft Heinz
- Kraft Heinz "substantially undervalued" Unilever