The Belgian government is launching an international campaign to promote the production and sale of 'high-quality' chocolate containing no cocoa butter replacements or genetically modifidied ingredients and will today approach chocolate producers to ask them to join the project. The initiative comes in response to the adoption by the EU, in March of this year, of a new European Cocoa and Chocolate Directive, which allows the use of 5% tropical fats as a replacement for cocoa butter in chocolate recipes. The directive was adopted to harmonize chocolate production standards in all member states of the European Union, but was bitterly contested by Belgium and France, which fear the new standards will have a negative impact on the quality image of chocolate.