UK: Government launches healthy meals campaign
Three UK supermarket chains are offering discounted healthy food as part of a government campaign.
Asda, The Co-operative Group and Aldi will offer money off food such as fruit, vegetables and low-fat yoghurts as part of the Supermeals campaign launched yesterday (2 January) under the government and industry-backed programme Change4Life.
Supermeals is a campaign that aims to help people plan affordable healthier meals. Under the campaign four million recipe packs will be sent to Change4Life supporters and a cookbook of healthy meals for under GBP5 (US$7.80) from celebrity chef Ainsley Harriott will also be published.
Public Health Minister Anne Milton said: "The New Year is a good time to think about losing weight. The Supermeals campaign will give us all some great ideas for balanced meals on a budget."
However, the scheme was blasted by shadow public health minister Diane Abbott, who told the BBC: "They're calling this public health but it's just a glorified advertisement for big business. This is a government that doesn't take its responsibility around public health seriously. Some areas in inner cities are fresh food deserts so families fall into eating takeaway chicken and chips."
UK frozen food retailer Iceland Foods has reported a 14% increase in full-year profits as it reported a solid increase in sales despite fierce competition....
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