UK: Greencore launches Aunt Bessie’s cooking sauces
Greencore Grocery has launched a range of British casserole-style sauces into the UK market under licence from Aunt Bessie's.
Launched initially as an exclusive Tesco range, to be sold only in the chain's 102 Yorkshire stores, the range of six sauces comprises Chicken Casserole, Honey & Mustard Casserole, Shepherd's Pie, Sausage Casserole, Beef in Ale Casserole and Beef in Red Wine Casserole.
Made with no artificial colours, flavourings or preservatives, the sauces are available in 500g glass jars inspired by a "traditional casserole dish", the company said.
The launch will be supported by a 25%-off promotion, along with a Tesco.com promotion, both due to run for six weeks from this month.
Matthew Jenkins, marketing director of Greencore Grocery, said: "We believe the new range will bring something new and different to the traditional sauces category and help to boost its growth, whilst establishing Aunt Bessie's credentials in the cooking sauces market as the choice for customers wanting to create a delicious British meal."
Asked why the sauces are only available in Tesco stores in the North Yorkshire region initially, a spokesperson for Greencore told just-food: "The range has been launched in over 100 North Yorkshire stores under the 'Tesco Local' sourcing initiative because this was the quickest route to market for Tesco. This initial 100 store launch will also act as a trial before nationwide roll-out."
Greencore said Morrisons have confirmed a nationwide launch of the Aunt Bessie's sauces in February.
"There is a clear gap in the market for British cooking sauces," the spokesperson continued. "There are currently no sauces brands with a strong British positioning, and it is a sector that is massively underperforming compared to ready meals for example, where it is the largest sector."
The sauces have an RRP of GBP1.48 (US$2.15).
The world's top food retailers may not have got the news they were looking for when India's new government published its first annual budget yesterday (6 July). Despite apparent support in some politi...
UK consumers are turning back to premium and ethical foods despite the continuing impact of the recession, the latest sales data from Tesco has suggested....
Planet Ark and the Carbon Trust recently announced the launch of the Carbon Reduction Label in Australia, inviting CPG businesses to join the scheme. The label is coming to Australia two and a half ye...
UK retailer Morrisons has recalled some of its own-label salad tubs, pizzas and bread over concerns that the products could be contain pieces of hard, blue plastic....
Opening up India's retail sector to more foreign investment will be an "engine of growth" for the local economy, according to Bharti Wal-Mart, the US retail giant's venture in the country....
India should end the ban on foreign companies being able to own and open food retail stores in the country, a key government report has said....
Aldi has launched its latest price-cutting campaign in the UK, the German discount giant has confirmed....
Morrisons has unveiled plans to open a 700-acre research farm in Scotland, as part of its wider drive to contribute to the "long-term stability" of farming in the UK....
- US food next wave on display at Winter Fancy Food
- Does Kraft Heinz want to swallow Unilever whole?
- Comment: Meal kits in US - don't believe the hype
- How General Mills plans to grow - CAGNY
- Focus: Nestle CEO plan to balance sales, earnings
- Unilever launches operational review
- Kraft Heinz pulls Unilever bid
- Kerry operating earnings strengthen on slow sales
- Glanbia focuses on nutrition with Irish dairy spin
- General Mills issues profit warning