IRELAND: Grocery sales flatten
Grocery market figures for Ireland show flat market performance as shoppers tighten their belts.
The latest figures from Kantar Worldpanel in Ireland, published today for the 12 weeks ending 7 August, show that the grocery market growth rate is now at 0.0%, when compared to the same period last year, with no value growth in the market for the first time in a year - despite price increases.
Shoppers are now paying 4.4% more for general groceries compared to last year, with ambient groceries increasing in price by more than 9%.
David Berry, commercial director at Kantar Worldpanel, said: "Shoppers have tried to offset the price rises by seeking out more value products and sticking to tighter budgets this month. As a result we have seen more trading down to discount outlets and increased sales of cheaper products."
Two areas benefiting from this are retailer own-brand labels and the discounters, highlighed Berry. "Sales of own-brand products have increased by 6%, while branded goods have fallen in value by 3%."
Elsewhere, market leader Tesco continued to cement its position in the market with sales growth of 1.7%, increasing its share of the market by half a point to 27.9%.
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