USA: GroceryLink Outgrows Its Name

By just-food.com | 5 May 2000

GroceryLink, one of the Internet's dominant order processing and database management services for the grocery supply chain, has taken a new name, eXchangeBridge, to fit its expanding role for the entire consumer packaged goods (CPG) industry. "We are putting our unique package of services to work for much more than groceries now, and we needed a name to match," said CEO Jim Heim.

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GroceryLink, one of the Internet's dominant order processing and database management services for the grocery supply chain, has taken a new name, eXchangeBridge, to fit its expanding role for the entire consumer packaged goods (CPG) industry. "We are putting our unique package of services to work for much more than groceries now, and we needed a name to match," said CEO Jim Heim.

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