Promo Tracker: Gu, Ben & Jerry's up discounts

By Dean Best | 14 August 2012

Dessert brand Gü and Ben & Jerry's ice cream ramped up the discounts they offered to UK consumers in July, according to the latest data from the just-food Promo Tracker.

The two brands were among the five offering the highest average saving per promotion in July, the Tracker, compiled in association with mysupermarket-insights.co.uk.

Organic meat brand Laverstoke Park Farm offered the biggest average saving. However, Gü, owned by Noble Foods and Unilever-owned Ben & Jerry's had a greater percentage of their SKUs on promotion.

The average saving per promotion was lower at five of the six retailers monitored. Morrisons' average saving of GBP0.45 was the same as in June.

The proportion of SKUs on promotion at Morrisons increased, although Sainsbury's saw the largest jump in lines on offer. In July, 40.9% of its SKUs were on promotion; in June, Sainsbury's had 34.9% on offer.

The percentage of lines on promotion at the four other retailers measured by the Tracker fell. 

Brands    
Brand AvgSavingPerPromo PcntOfPromos
Laverstoke Park Farm £1.61 26.3%
Filippo Berio £1.41 32.8%
Thorntons £1.27 17.9%
£1.15 48.9%
Ben & Jerry's £1.15 66%
Sma £1.13 4.6%
Sainsbury's Taste the Difference £1.1 34.2%
Bassett's £1.07 59.8%
Waitrose Easy to Cook £1.02 21.1%
Waitrose £0.99 20.6%
Young's (Chilled & Frozen) £0.96 40.5%
Daylesford £0.95 43.7%
Menu from Waitrose £0.95 7.8%
Napolina £0.9 44.3%
Reflets de France £0.89 98%
John West £0.84 25.6%
Sainsbury's Basics £0.8 0.8%
Pringles £0.8 67.8%
Tayto £0.77 17.4%
Green & Black's £0.74 41.6%
Categories    
Category AvgSavingPerPromo PcntOfPromos
Fresh Fish £1.53 31.71
Fresh Meat £1.39 20.61
Oils & Vinegar £1.32 15.97
Boxed Chocolates £1.23 22.57
Smoked & Marinated Fish £1.17 15.5
Frozen Fish & Seafood £0.95 31.09
Cheddar Cheese £0.93 21.25
Ice Cream £0.91 42.84
Fresh Poultry £0.9 26.07
Tinned Fish £0.9 18.22
Frozen Poultry £0.85 30.56
Sugar & Sweetener £0.81 10.14
Frozen Meat £0.75 27
Cooked, Prepared Meat & Poultry £0.71 48.52
Bacon £0.7 25.88
Salt £0.69 3.17
Fruit £0.68 40.81
Breakfast Cereals £0.68 22.79
Cakes £0.68 14.17
Fresh Ready Meals £0.66 27.24
Supermarkets        
Name TotalNumberOfSKUs NumberOfPromos PcntOfPromos AvgSavingPerPromo
Tesco 35421 14261 40.26 £0.93
ASDA 29696 6227 20.97 £0.42
Sainsbury's 24676 10095 40.91 £1.11
Waitrose 22497 6030 26.8 £1.08
Ocado 21815 6815 31.24 £1.31
Morrisons 11831 5043 42.63 £0.45

Sectors: Baby food, Bakery, Canned food, Cereal, Chilled foods, Condiments, dressings & sauces, Confectionery, Dairy, Dried foods, Fresh produce, Frozen, Ice cream, Meat & poultry, Natural & organic, Private label, Retail, Seafood, Snacks, World foods

Companies: Sainsbury’s, Waitrose, Morrisons, Noble Foods, Unilever, Thorntons, Pringles, Tayto, Tesco, Ocado

View next/previous articles

Currently reading -

Promo Tracker: Gu, Ben & Jerry's up discounts

There are currently no comments on this article

Be the first to comment on this article

Related research

Sainsbury's and Tesco: Retaining market share during the credit crunch

Sainsbury's initial campaigns promoted brands, own label products, and buying basic ingredients. As the credit crunch continued, Sainsbury's launched Live Well for Less. Tesco emphasized price in 2008 with the Discount Brands scheme, and in 2011 with...

Waitrose UK: Consumer Profile

Product Waitrose UK: Consumer Profile is the result of Canadean’s extensive online consumer survey Waitrose in the UK, presenting uniquely detailed data on Waitrose’s end-consumers. It provides retailer profiles for both Main and Occasional consumer...

Related articles

What the analysts say: Ocado losses narrow but jury out

UK online retailer Ocado reported smaller full-year losses this morning (7 February). And, with its second distribution centre looking set to open this month, the grocer seemed optimistic that it will be well-placed to take advantage of the interest in e-commerce that has come to mark the UK grocery sector. However, there were those in the City that remain decidedly unconvinced.

UK: Speculation mounts as retailers "circle HMV sites"

UK grocery retailers are reportedly circling former HMV stores, which were put on the block after the music retailer went into administration last month.

UK: Sainsbury's signs Prompt Payment Code

UK supermarket group Sainsbury's has pledged to pay suppliers on time, adding its name to the government-backed Prompt Payment Code.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page