Promo Tracker: Gu, Ben & Jerry's up discounts
Dessert brand Gü and Ben & Jerry's ice cream ramped up the discounts they offered to UK consumers in July, according to the latest data from the just-food Promo Tracker.
The two brands were among the five offering the highest average saving per promotion in July, the Tracker, compiled in association with mysupermarket-insights.co.uk.
The average saving per promotion was lower at five of the six retailers monitored. Morrisons' average saving of GBP0.45 was the same as in June.
The proportion of SKUs on promotion at Morrisons increased, although Sainsbury's saw the largest jump in lines on offer. In July, 40.9% of its SKUs were on promotion; in June, Sainsbury's had 34.9% on offer.
The percentage of lines on promotion at the four other retailers measured by the Tracker fell.
|Laverstoke Park Farm||£1.61||26.3%|
|Ben & Jerry's||£1.15||66%|
|Sainsbury's Taste the Difference||£1.1||34.2%|
|Waitrose Easy to Cook||£1.02||21.1%|
|Young's (Chilled & Frozen)||£0.96||40.5%|
|Menu from Waitrose||£0.95||7.8%|
|Reflets de France||£0.89||98%|
|Green & Black's||£0.74||41.6%|
|Oils & Vinegar||£1.32||15.97|
|Smoked & Marinated Fish||£1.17||15.5|
|Frozen Fish & Seafood||£0.95||31.09|
|Sugar & Sweetener||£0.81||10.14|
|Cooked, Prepared Meat & Poultry||£0.71||48.52|
|Fresh Ready Meals||£0.66||27.24|
Sectors: Baby food, Bakery, Canned food, Cereal, Chilled foods, Condiments, dressings & sauces, Confectionery, Dairy, Dried foods, Fresh produce, Frozen, Ice cream, Meat & poultry, Natural & organic, Private label, Retail, Seafood, Snacks, World foods
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