Guylian confirms investment boost ahead of new product launches

Guylian confirms investment boost ahead of new product launches

Belgian chocolate maker Guylian has confirmed plans to invest EUR6.8m (US$7.5m) this year to expand its production capabilities at its facility in Sint-Niklaas, Belgium.

Guylian, famed for its "sea shell" chocolates, said yesterday (28 June) that the investment will help finance an expansion of its production by mid-2017 "in anticipation of new trends and to expand into new segments internationally".

Guylian, which exports its products to 120 countries, said it plans to launch additional products later this year – following its recent launch of four new flavours in its "sea horse" selection of chocolates.

Guylian MD Mieke Callebaut said: "Guylian was founded in Sint-Niklaas and all Guylian chocolate, which is sold worldwide, is made here by our master chocolatiers. Belgian chocolate is synonymous with premium quality and exceptional taste. To us, that means keeping the entire production on Belgian soil."

A spokesperson for Guylian told just-food last February that the firm, which was acquired by South Korean conglomerate Lotte Corp. in 2008, was planning a new production line that "will answer global trends and new market segments".