US: Haagen-Dazs launches premium range
Haagen-Dazs has launched a new line of super-premium ice creams under the brand name Haagen- Dazs Reserve Series.
The Nestlé-owned ice cream producer said the Haagen-Dazs Reserve ice creams have an "unmistakable character and a perfect balance of flavours to intrigue the palate and satisfy even the most discerning ice cream aficionados".
"The Reserve Series represents the very best of the Haagen-Dazs brand in unique flavour combinations we are unable to produce in our traditional line," said brand manager Josh Gellert.
The new range, which will be available in limited quantities, comprises Hawaiian Lehua Honey and Sweet Cream, Pomegranate Chip, Amazon Valley Chocolate, and Toasted Coconut Sesame Brittle ice cream flavours, as well the Brazilian Acai Berry Sorbet and Pomegranate Dark Chocolate Bar.
With a suggested retail price of US$4.99, the new products will be available in stores in selected markets including Atlanta, California, Connecticut, Delaware, Florida, Georgia, Hawaii, Maryland, Massachusetts, Minnesota, New Jersey, New York, Oregon, Rhode Island, Washington and Washington DC. The new range will also be the first Haagen-Dazs ice creams to be available to buy online at www.haagendazs.com/reserve.
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