BRAZIL: Habib's Arabic fastfood chain shelves plans to roll out in US market
The Brazilian fastfood group Habib's has shelved plans to open 102 outlets in the US because of the chains' Arabic identity. Habib's has decided to wait until next year for the US roll out because of fears that US consumers will not welcome an Arabic chain in the aftermath of the terrorist attacks and the climate of war against Muslim fundamentalists. The restaurants' logo is a Muslim figure and the outlets sell Arabic products.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- 2017: three major drivers of M&A strategy
- Comment: Premier has more to ponder than Brexit
- The food market in 2017 - consumer trends and M&A
- just-food 2017 Survey - your thoughts on growth
- Food market in 2017: need-to-know US trends
- Premier Foods issues profit warning
- Nestle mum on Mead Johnson takeover talk
- UK's Bakkavor plays down IPO "speculation"
- Mondelez sells Vegemite to Bega
- Kellogg to slash 250 jobs