US: Hain Celestial launches Greek Gods Kefir milk

By Katy Askew | 8 January 2013

Greek Gods Kefir launched

Greek Gods Kefir launched

Natural and organic food group Hain Celestial has launched a Kefir low fat cultured milk to its Greek Gods dairy brand.

Greek Gods Kefir is low fat and the product contains 12 grams of protein as well as probiotic cultures. It is gluten free and 99% lactose free, Hain Celestial said.

The launch of a drinkable variant to its Greek Gods Greek-style yoghurt line-up is a brand extension that Hain hopes will allow it to tap into the growing Kefir market.

Show the press release

The Greek Gods® Brand Launches Kefir Low Fat Cultured Milk

MELVILLE, N.Y., Jan. 8, 2013 /PRNewswire/ -- The Hain Celestial Group, Inc. (NASDAQ:  HAIN), a leading natural and organic products company providing consumers with A Healthy Way of Life(TM) announced that The Greek Gods® brand is adding a deliciously drinkable Kefir low fat cultured milk to their lineup. The Greek Gods Kefir is exceptionally creamy and rich in taste with flavors that mirror the customer favorites of our Greek-style yogurt.

"With all of the qualities that customers expect from The Greek Gods® brand Greek-Style Yogurt, we are now pleased to offer a drinkable format of The Greek Gods Kefir," said Basel Nassar, Chief Operating Officer of the Hain Refrigerated Foods Division. The Kefir low fat cultured milk combines delicious flavors along with 12 grams of protein and probiotic cultures in each 1 cup serving. The Greek Gods Kefir is also Gluten Free and 99% Lactose Free.

Enjoy The Greek Gods Kefir on its own or over fresh fruit or cereal or in dressings and smoothies. Available in Plain, Honey, Honey Vanilla and Honey Strawberry flavor varieties, look for The Greek Gods® brand Kefir low fat cultured milk in grocers' refrigerated sections nationwide.

The Greek Gods® Greek-Style Yogurt and Kefir
The Greek Gods® Greek-Style Yogurt is a brand of The Hain Celestial Group, Inc., (NASDAQ: HAIN), a leading natural and organic products company in North America and Europe providing consumers with A Healthy Way of Life(TM).  The Greek Gods® brand Greek-Style Yogurt and Kefir are gluten-free and contain live and active cultures. Plus, The Greek Gods® brand Greek-Style Yogurt and Kefir are made with milk from cows that are not treated with growth hormones*.

Experience the Myth® with The Greek Gods® brand Greek-Style Yogurt full-flavored products available in 6-ounce individual packages and 24-ounce family packs including Plain and Non-Fat Plain, Fig, Honey, Pomegranate, Honey Vanilla, Honey Blueberry, Honey Orange, Honey Lemon, Honey Strawberry and Reduced Fat Vanilla, Cinnamon and Orange. The Greek Gods® brand Kefir low fat cultured milk is available in 32-ounce bottles including Plain, Honey, Honey Vanilla and Honey Strawberry . For more information, visit www.greekgodsyogurt.com. *NO SIGNIFICANT DIFFERENCE HAS BEEN SHOWN BETWEEN MILK DERIVED FROM rBST TREATED AND NON-rBST TREATED COWS.

Original source: The Hain Celestial Group

Sectors: Dairy, NPD & innovation

Companies: Hain Celestial

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