USA: Hain Celestial unveils deals with McDonald's, Barilla
By just-food.com editorial team | 28 June 2002
Melville, NY-based Hain Celestial Group, a natural and organic foods company, has signed a deal to supply burger behemoth McDonald's Corp with its Yves Veggie Cuisine's meatless soy burgers for all of the 1,250 Canadian McDonald's restaurants, under the McVeggie Burger name. Hain Celestial has also signed a non-binding letter of intent to form a joint venture with Barilla Alimentare SpA, the Italian pasta and baking company, to manufacture, market, and distribute Terra brand products throughout Europe.
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Melville, NY-based Hain Celestial Group, a natural and organic foods company, has signed a deal to supply burger behemoth McDonald's Corp with its Yves Veggie Cuisine's meatless soy burgers for all of the 1,250 Canadian McDonald's restaurants, under the McVeggie Burger name. Hain Celestial has also signed a non-binding letter of intent to form a joint venture with Barilla Alimentare SpA, the Italian pasta and baking company, to manufacture, market, and distribute Terra brand products throughout Europe.
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