US: Hain launches New Covent Garden soup in NPD push

By Michelle Russell | 18 March 2013

Hain Celestial has added a raft of products to its portfolio in the US, including the launch of its UK soup brand New Covent Garden.

The food manufacturer debuted around 100 products at the Natural Products Expo West last week, including food, beverage, and personal care products with new flavours and product benefits.

The company launched its refrigerated UK soup brand New Covent Garden into the US market for the first time.

Hain attained the brand when it acquired UK chilled foods firm Daniels Group in 2011 and signalled then it could look to take the product across the Atlantic.

The launches announced last week include: Yummy Tummy Organic Fruit and Fiber Purees and Organic Fruit Yogurt Smoothies, MaraNatha No-Stir Creamy Coconut Almond Butter, and Arrowhead Mills Gluten Free Quinoa and Oat Instant Hot Cereal.

Other launches include: Imagine Chunky-Style Carton Soups, Garden of Eatin' Chia Seed Corn Tortilla Chips, and Keiller Dundee Marmalades and Preserves.

Show the press release


Hain Celestial Announces New Product Innovation


MELVILLE, N.Y., March 14, 2013 /PRNewswire/ -- The Hain Celestial Group, Inc. (NASDAQ: HAIN), a leading natural and organic products company providing consumers with A Healthier Way of Life™, today announced the launch of over 100 food, beverage, and personal care products with new flavors and product benefits to satisfy the diverse and growing consumer groups seeking natural and organic products. The products debuted at the Natural Products Expo West, which showcased a record number of new products from the natural, organic and healthy living sector with more than 63,000 participants from around the world.

(Logo: )

"The Natural Product Expo West is the premier industry event featuring the innovation we bring to our food, beverage and personal care products, and this is the most exciting product line-up in our Company history," said Irwin D. Simon, Founder, President and Chief Executive Officer of Hain Celestial. "As our family of brands continues to grow and reach both current and new consumers entering the natural and organic market, our team has developed distinctive and innovative trend-setting products that should meet and exceed consumer expectations. Each of our food, beverage and personal care products reflects our commitment to value, health and ethical sourcing," he concluded.

The line-up focuses on core category competencies in beverages, protein, snacks, soups, cereals, vegetarian offerings, gluten-free products and baby and toddler food in addition to personal care. These great-tasting products also reflect the Company's commitment to health and wellness by improving nutrition profiles and using non-GMO (Genetically Modified Organism) ingredients in its food products.

Among the new introductions:

Earth's Best® brand for babies, toddlers and kids of all ages, introduced Yummy Tummy™ Organic Fruit and Fiber Purees, Organic Fruit Yogurt Smoothies with DHA, five new shelf-stable Organic Mini Meals and Baked BBQ Chicken Nuggets for toddlers. All pouches are made with non-BPA (Bisphenol A) materials. Two new Celestial Seasonings® Sleepytime® tea varieties: Sleepytime® Decaf Blackberry Pomegranate Green Tea and Sleepytime® Echinacea Complete Care® Wellness Tea Herbal Supplement. The brand also launched two additions to its Natural Shots line: Sleepytime Snooz™ Natural Sleep Aid herbal supplement shots with valerian and melatonin and ENERJI™ Green Tea Energy Shots with natural caffeine from green tea and green tea extract as well as B vitamins for energy. MaraNatha® No-Stir Creamy Coconut Almond Butter is made from whole coconut pulp. The Greek Gods® Honey Orange and Honey Lemon Greek-Style Yogurt and new Kefir low fat cultured milk are made with milk from cows that are not treated with growth hormones*. The Greek Gods® Kefir is available in four gluten-free flavors. (No significant difference has been shown between milk derived from rbst treated and non-rbst treated cows.) Arrowhead Mills® Gluten Free Quinoa and Oat Instant Hot Cereal and Sprouted Wheat Berry & Quinoa Flakes, along with new Organic Pearled Spelt and Organic White Popcorn. Spectrum Essentials® Dietary Supplements: Vegan Ultra Omega-3 EPA and DHA, new Savory Blend Hemp & Flax Seed, Ground Flaxseed with Mixed Berries and new value-size Organic Ground Flaxseed. BluePrint® juices and juice beverages make their Hain Celestial debut featuring cold-pressed certified organic juices and juice beverages using high pressure instead of heat to help maintain naturally occurring minerals, vitamins and enzymes. Convenient non-dairy beverages: New Dream Blends™ Almond, Cashew & Hazelnut drink available in two flavors and in an 8 fluid ounce single serve size and new Dream Latte™ Coffee and Almond Drinks are offered in Caramel and Mocha flavor varieties in an 11 fluid ounce serving. Westbrae Natural® Vegetarian Chili is featured in recyclable, carton packaging and beans are available in non-BPA lining cans. (*Can lining not derived from BPA.) Imagine® Chunky-Style Carton Soups have less sodium than other leading brands, and Health Valley Organic® No Salt Added Soups–new variety Butternut Squash, are complemented by New Covent Garden Soup Co.®, the #1 refrigerated soup brand in the United Kingdom, now available in the U.S. for the first time. Each New Covent Garden Soup Co. soup contains 1-1/2 to 2 cups of vegetables per one cup serving. Garden of Eatin'® Chia Seed Corn Tortilla Chips are made with organic yellow corn, are gluten-free and contain chia with Omega-3 ALA fatty acids. Bearitos™ and Sensible Portions® snacks have new packaging. Meat-free alternatives: Three Yves Veggie Cuisine The Good Slice™ deli slice products have been reformulated without soy isolate. New flavor varieties of WestSoy® baked tofu were featured in new refreshed packaging for the entire WestSoy® tofu line GG UniqueFiber® introduces Fibre Sprinkles with 20 calories and 3 grams of fiber per 1 tablespoon serving. Keiller® Dundee Marmalades and Preserves, each in three varieties that can be used as spreads or ingredients. The preserves are made with whole fruit or pieces of fruit for a denser texture. Alba Botanica® brand launched a new detoxifying skincare line called Good & Clean™ which includes Gentle Acne Wash, Toxin Release Scrub, Daily Detox Foaming Cleanser, Pore Purifying Mini Peel, and Dual Textured Exfoliating Towelettes; and the Hawaiian hair line offered two new deep conditioning minute masks, a leave-in conditioning mist and an anti-frizz serum. JASON® brand presented Dandruff Relief® 2 in 1 treatment shampoo + conditioner is a dual action, medicated formula that cleanses and conditions while controlling scalp dermatitis and mild psoriasis. The Queen Helene® Royal Curl® brand franchise introduced new Curl Reactivator to revive curls with energy and bounce throughout the day.


Original source: Hain Celestial

Sectors: Baby food, Bakery, Canned food, Cereal, Chilled foods, Confectionery, Dairy, Dried foods, Frozen, Health & wellness, Ice cream, NPD & innovation

Companies: Hain Celestial, Daniels Group

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