UK: Hain to launch Greek Gods yoghurt in UK

By Dean Best | 24 August 2012

Hain Celestial looking to take US brands into UK

Hain Celestial looking to take US brands into UK

Hain Celestial is to launch its Greek Gods yoghurt line in the UK later this year.

The US food group is to list the product, which it sells in the US and Canada, with one of the UK's largest retailers in the autumn and then prepare for a full launch next spring.

After expanding its business in the UK last year, Hain Celestial is looking at how it can launch its US brands into the market. Hain Celestial this week announced a deal to buy the spreads business of UK food group Premier Foods plc. Last October, it acquired UK chilled food firm Daniels Group. The two deals, it said this week, will make it the UK's 40th largest food and drink manufacturer.

"We chose Greek Gods as our first venture with U.S. brands because it obviously is doing fantastically well here in the US and Canada, but it's also a refrigerated brand, which was our core area of operation," Rob Burnett, CEO of Hain Celestial's UK arm Hain Daniels, told analysts after the company announced the Premier deal.

"We've got a fantastic co-packer and we're going to launch with our largest customer in the UK later in the fall and give them a three, four-month exclusivity, look at how it's doing and then get ready for full national launch in the spring but that trial and our biggest customer will still cover our 15% to 20% of the UK population, so this is a significant trial across all their stores."

Officials at Hain could not be reached for immediate comment on the identity of the co-packer or the first retailer that will stock Greek Gods.

Hain Celestial acquired Greek Gods in 2010 when it bought US yoghurt firm 3 Greek Gods.

Sectors: Dairy, NPD & innovation

Companies: Hain Celestial, Premier Foods plc, Daniels Group

View next/previous articles

Currently reading -

UK: Hain to launch Greek Gods yoghurt in UK

There are currently no comments on this article

Be the first to comment on this article

Related research

Baby Foods and Infant Formula

This report analyzes the worldwide markets for Baby Foods and Infant Formula in US$ Million by the following Product Segments: Infant Formula (Baby Milks/Baby Formulas), Baby Meals, Baby Cereals, Baby Juices/Drinks, and Baby Biscuits/Cookies....

Related articles

Quote, unquote: just-food's week in words

The financial results continued to roll in last week with Danone adamant it will return to growth in Europe despite the macro-economic environment and the new CEO of Premier Foods plc outlining his focus for the company. The horsemeat saga also rumbled on with Nestle and Birds Eye being forced to pull ready meals in Europe. Elsewhere, Ebro Foods revealed plans for the brands it bought as part of the Riso Scotti deal.

Editor's choice: the highlights on just-food last week

Last week ended as it started: with a household brand caught up in the horsemeat contamination scandal. On Monday, Nestle said it had pulled Buitoni products in Spain and Italy after positive tests and, on Friday, Birds Eye said it had recalled ready meals across Europe after similar results. Over in the US, leading executives from some of the largest packaged food companies were at CAGNY to discuss their prospects for the year ahead.

On the money: Premier looks to further savings, not disposal to drive growth

Premier Foods plc has said it will not actively look to divest any more brands and will instead seek further cost saving in order to accelerate investment in the business.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page