UK: Hain to launch Greek Gods yoghurt in UK
Hain Celestial looking to take US brands into UK
Hain Celestial is to launch its Greek Gods yoghurt line in the UK later this year.
The US food group is to list the product, which it sells in the US and Canada, with one of the UK's largest retailers in the autumn and then prepare for a full launch next spring.
After expanding its business in the UK last year, Hain Celestial is looking at how it can launch its US brands into the market. Hain Celestial this week announced a deal to buy the spreads business of UK food group Premier Foods plc. Last October, it acquired UK chilled food firm Daniels Group. The two deals, it said this week, will make it the UK's 40th largest food and drink manufacturer.
"We chose Greek Gods as our first venture with U.S. brands because it obviously is doing fantastically well here in the US and Canada, but it's also a refrigerated brand, which was our core area of operation," Rob Burnett, CEO of Hain Celestial's UK arm Hain Daniels, told analysts after the company announced the Premier deal.
"We've got a fantastic co-packer and we're going to launch with our largest customer in the UK later in the fall and give them a three, four-month exclusivity, look at how it's doing and then get ready for full national launch in the spring but that trial and our biggest customer will still cover our 15% to 20% of the UK population, so this is a significant trial across all their stores."
Officials at Hain could not be reached for immediate comment on the identity of the co-packer or the first retailer that will stock Greek Gods.
Hain Celestial acquired Greek Gods in 2010 when it bought US yoghurt firm 3 Greek Gods.
Last week ended as it started: with a household brand caught up in the horsemeat contamination scandal. On Monday, Nestle said it had pulled Buitoni products in Spain and Italy after positive tests an...
- Rabobank's early view on Brexit impact on food
- New food waste standard will help monitor progress
- Kellogg uses Kashi to finally join party - comment
- Tyrrells' growth plans - CEO interview, part two
- How could a TTIP affect the food industry?
- Brexit – Live reaction from food industry
- Post, ConAgra 'held talks' over Lamb Weston merger
- Kellogg to invest in "next-generation innovation"
- Mars takes UK chocolate brands into trail mixes
- German dairy DMK to pursue cost-cutting plans
- Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories
- Frozen Bakery Products Market by Type, Distribution Channel, & by Region - Global Trends & Forecast to 2020
- Singapore Food and Drink Report Q3 2016
- Fast Food in India
- Country Analysis Report: Saudi Arabia, In-depth PESTLE Insights