UK: Hain to launch Greek Gods yoghurt in UK
Hain Celestial looking to take US brands into UK
Hain Celestial is to launch its Greek Gods yoghurt line in the UK later this year.
The US food group is to list the product, which it sells in the US and Canada, with one of the UK's largest retailers in the autumn and then prepare for a full launch next spring.
After expanding its business in the UK last year, Hain Celestial is looking at how it can launch its US brands into the market. Hain Celestial this week announced a deal to buy the spreads business of UK food group Premier Foods plc. Last October, it acquired UK chilled food firm Daniels Group. The two deals, it said this week, will make it the UK's 40th largest food and drink manufacturer.
"We chose Greek Gods as our first venture with U.S. brands because it obviously is doing fantastically well here in the US and Canada, but it's also a refrigerated brand, which was our core area of operation," Rob Burnett, CEO of Hain Celestial's UK arm Hain Daniels, told analysts after the company announced the Premier deal.
"We've got a fantastic co-packer and we're going to launch with our largest customer in the UK later in the fall and give them a three, four-month exclusivity, look at how it's doing and then get ready for full national launch in the spring but that trial and our biggest customer will still cover our 15% to 20% of the UK population, so this is a significant trial across all their stores."
Officials at Hain could not be reached for immediate comment on the identity of the co-packer or the first retailer that will stock Greek Gods.
Hain Celestial acquired Greek Gods in 2010 when it bought US yoghurt firm 3 Greek Gods.
This report analyzes the worldwide markets for Baby Foods and Infant Formula in US$ Million by the following Product Segments: Infant Formula (Baby Milks/Baby Formulas), Baby Meals, Baby Cereals, Baby...
Last week ended as it started: with a household brand caught up in the horsemeat contamination scandal. On Monday, Nestle said it had pulled Buitoni products in Spain and Italy after positive tests an...
- On the money: Unilever shifting into growth spots
- Indian conglomerate ITC sets out FMCG ambition
- On the money: Danone denies strategy overhaul
- Why whole sector should take heed of meat scrutiny
- The just-food interview: Premier Foods CEO Darby
- Chobani bid for fresh UK appeal rejected
- Kellogg to close US snack plant
- Danone UK ad banned over unauthorised claims
- Danone takes Mars yoghurts into more markets
- Tyson sells Mexico, Brazil ops to JBS