USA: Half of Americans eat breakfast every day – research
Only half of all Americans eat breakfast every day with one out of ten skipping breakfast all together, according to new research by Mintel. In consumer research concerning breakfast habits, Mintel found that breakfast foods are not just being eaten for breakfast. The most popular "dual role" of breakfast foods is as snacks, cited by nearly a third of respondents. This trend is more prevalent with younger Americans, as 71% of those age 18-24 saying they eat breakfast food throughout the day, compared to just 45% of those aged 65 and older.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Have food promotions reached tipping point?
- Burger King, Jollibee: foodservice focus, Nov 2016
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Japan's Nagatanien buys Chaucer Food Group
- Tyson sets up US$150m investment fund