USA: Half of Americans eat breakfast every day – research
Only half of all Americans eat breakfast every day with one out of ten skipping breakfast all together, according to new research by Mintel. In consumer research concerning breakfast habits, Mintel found that breakfast foods are not just being eaten for breakfast. The most popular "dual role" of breakfast foods is as snacks, cited by nearly a third of respondents. This trend is more prevalent with younger Americans, as 71% of those age 18-24 saying they eat breakfast food throughout the day, compared to just 45% of those aged 65 and older.
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