USA: Half of Americans eat breakfast every day – research
Only half of all Americans eat breakfast every day with one out of ten skipping breakfast all together, according to new research by Mintel. In consumer research concerning breakfast habits, Mintel found that breakfast foods are not just being eaten for breakfast. The most popular "dual role" of breakfast foods is as snacks, cited by nearly a third of respondents. This trend is more prevalent with younger Americans, as 71% of those age 18-24 saying they eat breakfast food throughout the day, compared to just 45% of those aged 65 and older.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- General Mills sales woes continue - analysis
- Why personalisation will take-off in US food
- Comment: Meal kits in US - don't believe the hype
- US food next wave on display at Winter Fancy Food
- Column: Kraft Heinz, Unilever and sustainability
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations
- Fonterra cuts earnings forecast