AUSTRALIA: Health boasts on food labels often meaningless, says Authority
Food authorities in Australia and New Zealand have criticised labels that imply food is a healthy choice, often with little nutritional basis. Labels such as 'low fat', 'light' and 'no cholesterol' have come under fire from the Australian New Zealand Food Authority, which has conducted research into consumer response to these labels. The research indicates consumers are often drawn towards products boasting these labels, which are often so vague as to be meaningless.
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