just-food's research round-up: Health claim strategies, social media strategies, super grains

By just-food Research Team | 25 January 2013

A selection of reports from just-foods research store

A selection of reports from just-food's research store

The latest batch of reports from the just-food research store includes health claim strategies for food and drinks firms, social media strategies for food companies and super grains.

Health Claim Strategies for Food and Drinks Companies
This report considers the implications of the adoption of EC Regulation 1924/2006. In addition to summarising the results of the new legislation, the report examines what options now face manufacturers in this sector, what strategies can be employed to navigate the new regulations, and what opportunities have emerged due to the changing regulatory environment.

Effective Social Media Strategies in Food and Drinks
The report investigates the ways in which food and drinks companies can adopt social media strategies that generate tangible sales benefits. It considers the key developments in social media over the last year, the most relevant and practical ways in which the success of social media campaigns can be measured, and reviews strategies for maximizing social media returns.

Organic Food: Global Industry Guide
This report is an essential resource for top-level data and analysis covering the Organic Food industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Fruit & Vegetables: Global Industry Guide
This guide provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies. It incorporates in-depth five forces competitive environment analysis and scorecards and covers the global, European and Asia-Pacific markets as well as individual chapters on five major markets (France, Germany, Japan, the UK and the US).

TrendSights: Fairly Traded
This report looks at the extent to which global consumers seek fairly traded products and ingredients across the major fast-moving consumer goods sectors and why. It looks at what the fairly traded sub-trend is, how it impacts consumers and what it will mean for core product and marketing innovation.

Defending Against Private Label
This report, which covers examples from the food, alcoholic drinks, non-alcoholic beverages, personal care, and household products sectors, looks at the ways in which brands can and do hold off the threat from private label. There are lessons to be learned from global brands including the creation of value and premium tiers, as well as analysis of new product claims and smart marketing techniques.

Super Grains
Global launches of new foods and beverages made from different super grains have risen by more than 150% since 2006, a clear sign of a sector on the move. This presentation takes an in-depth look at super grains, including factors contributing to this growth spurt, analysis of specific types of super grains, consumer attitudes, launch trends, and more.

Sugar Bulletin (Dec 2012 issue)
The monthly LMC Sugar Bulletin provides up-to-date statistical and market analysis on the raw and white sugar market. It offers an invaluable tool for understanding the state of the market and likely developments in the shorter term.

Sectors: Advertising & labelling, Baby food, Bakery, Canned food, Cereal, Chilled foods, Commodities & ingredients, Condiments, dressings & sauces, Confectionery, Dairy, Dried foods, Emerging markets, Financials, Food safety, Fresh produce, Frozen, Health & wellness, Ice cream, Meat & poultry, Mergers & acquisitions, Multichannel, Natural & organic, NPD & innovation, Private label, Retail, Seafood, Snacks, Sustainability & the environment, World foods

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just-food's research round-up: Health claim strategies, social media strategies, super grains

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