UK: Health key to brand success – survey

By: just-food.com | 24 September 2008

Brands that have emphasised health and nutrition have seen the biggest growth in sales this year, the latest Biggest Brand survey by TNS Worldpanel revealed today (24 September).

According to the survey, brands like McVitie's, Danone, Weight Watchers and Walkers have all grown in terms of sales following the promotion of health and nutritional benefits.

"Healthy eating is of great importance to British consumers, and the success of brands who offer product innovations that are positioned to meet this need, proves that this trend is still very strong," Chris Longbottom, TNS research director, observed.

In the year until 20 April, sales of McVitie's grew by 16% while Danone, Weight Watchers and Walkers all saw growth of 11%.

Meanwhile, TNS said "affordable premium" brands such as Heinz and Kellogg's - respectively the number two and three brand by sales - also continued to see growth. These brands, TNS said, satisfy demand for indulgent, premium-like products without an "extreme price tag".

Warburtons sales rose by 24%, TNS said, bringing the baker into the top five UK brands for the first time.

Overall, Cadbury was the UK's biggest brand in the year, with sales rising by 4% to between GBP585m and GBP590m (US$1.08-1.09bn).

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